外貿(mào)英語函電

前言

　　隨著對外開放的擴大，中國經(jīng)濟參與世界經(jīng)濟的程度不斷提高，與世界經(jīng)濟的聯(lián)系日益緊密。作為與世界經(jīng)濟聯(lián)系重要渠道之一的對外貿(mào)易，內(nèi)容不斷豐富，形式日趨多樣化?？茖W技術(shù)的飛速進步，一方面大大拓展了國際貿(mào)易的領域，增添了新的國際貿(mào)易內(nèi)容；另一方面，新科技成果運用到國際貿(mào)易業(yè)務中來，大大提高了國際貿(mào)易的效率，便利了國際貿(mào)易的運營。中國社會主義市場經(jīng)濟體制建設目標的確立，我國對外貿(mào)易經(jīng)營管理體制發(fā)生了根本性轉(zhuǎn)變，一大批各種性質(zhì)的企業(yè)獲得對外貿(mào)易經(jīng)營權(quán)，涌入對外貿(mào)易領域。所有這些都促進了對外貿(mào)易人才的培養(yǎng)和國際貿(mào)易學科的建設，同時也對國際貿(mào)易人才培養(yǎng)，對從事國際貿(mào)易人才的基本素質(zhì)和知識結(jié)構(gòu)，進而對國際貿(mào)易學科的建設提出了新的要求?！　ν赓Q(mào)易事業(yè)的發(fā)展，國際貿(mào)易人才需求的增加，促進了高等院校國際貿(mào)易學科的發(fā)展。改革開放以來，大專院校加強了國際貿(mào)易學科建設，眾多高校設立了國際經(jīng)濟與貿(mào)易專業(yè)。據(jù)不完全統(tǒng)計，目前，設有國際經(jīng)濟與貿(mào)易專業(yè)的高等院校約380所，高等職業(yè)學校約490所。這些國際經(jīng)濟與貿(mào)易專業(yè)的設立，大批國際貿(mào)易專門人才的培養(yǎng)，滿足了我國對外貿(mào)易事業(yè)發(fā)展對專業(yè)人才的基本需求，為我國對外貿(mào)易事業(yè)發(fā)展提供了人才保障。與此同時，各大專院校在培養(yǎng)對外貿(mào)易人才的過程中，十分重視國際貿(mào)易學科體系的建設，開辟了許多新的學科領域，引進和開創(chuàng)了許多新的課程和教材，為完善國際貿(mào)易學科體系、保障人才知識結(jié)構(gòu)更新、適應我國對外貿(mào)易事業(yè)發(fā)展需要做出了貢獻。各相關(guān)出版社也出版了不少好的教材和圖書?！　∪欢?，國際貿(mào)易學科建設任重而道遠，需要不斷根據(jù)變化了的形勢和新的業(yè)務領域補充新的內(nèi)容，開辟新的領域；需要幾代學者的不懈努力；需要不斷地繼承與發(fā)展，推陳與出新。為此，電子工業(yè)出版社在廣泛深入調(diào)查研究的基礎上，從當前國際貿(mào)易事業(yè)發(fā)展對人才知識結(jié)構(gòu)的要求出發(fā)，根據(jù)學科發(fā)展和教學實際需要，從偏重國際貿(mào)易運作實務角度，策劃了這一套教材。

內(nèi)容概要

　　《外貿(mào)英語函電》結(jié)合國際貿(mào)易實務的各個環(huán)節(jié)，通過對業(yè)務知識的簡明介紹，引入相關(guān)函電的寫作，使學生能夠?qū)H貿(mào)易實務的知識和相關(guān)專業(yè)英語融會貫通，從而熟練掌握和運用不同業(yè)務背景下的函電寫作。書中通過大量的實例介紹外貿(mào)函電的特點、格式和結(jié)構(gòu)，每章都輔以常用的外貿(mào)詞匯及句型，同時還配有教學PPT、練習題和答案要點等，具有系統(tǒng)性、實踐性和實用性?！锻赓Q(mào)英語函電》不僅適用于本科教學，也適合從事對外貿(mào)易工作人員、研究人員的參考與學習。

書籍目錄

Unit One Business Letter Writing An Introduction1．1　Essentials of Business Letter-writing1．2　The Structure of Business Letters1．3 The Layout of Business Letters1．4 Characteristics of Business Letter-writing1．5 Envelope Addressing本章小結(jié)復習思考題補充閱讀Unit Two Establishing Business Relations2．1　Channels to Know Potential Customers2．2 Letters of Status Inquiry and Reply2．3 Letters of Establishing Business Relations Letters——First Inquiry2．4 Writing a Reply Leaer常用外貿(mào)詞匯及句型本章小結(jié)復習思考題補充閱讀Unit Three Enqulries Quotations Offers and Counter Offers3．1 Letters about Enquiries3．2 Letters about Quotations and Offers3．3 Letters about Counter-offer and Declining Orders常用外貿(mào)詞匯及句型本章小結(jié)復習思考題補充閱讀Unit Four Conclusion of Business4．1　Letters about Acceptance4．2　Letters about Sales Confirmation and Contracts常用外貿(mào)詞匯及句型本章小結(jié)復習思考題補充閱讀Unit Five Terms of Payment5．1 Letters about：Discussing Terms Of Payment5．2 Letters about Usual Terms of Payment常用外貿(mào)詞匯及句型本章小結(jié)復習思考題補充閱讀Unit Six Letter of Credit6．1　Letters about Discussing the Issuance of L／C6．2 Letters about Amending the L/C6．3 Lettets about Extending the L／C常用外貿(mào)詞匯及句型本章小結(jié)復習思考題補充閱讀Unit Seven Packing and Shipment7．1 Letters about Packing7．2 Letters about Discussing Terms of Shipment常用外貿(mào)詞匯及句型本章小結(jié)復習思考題補充閱讀Unit Eight Insutance8．1　Letters about Discussing Terms of Insurance8．2 Letters about Effecting Insurance常用外貿(mào)詞匯及句型本章小結(jié)復習思考題補充閱讀Unit Nine Agency9．1 Steps of Writing Letters Of Agency9．2 Sample Letters of Discussing Agency and．Reply9．3 Agency Agreement常用外貿(mào)詞匯及句型本章小結(jié)復習思考題補充閱讀Unit Ten Complaints and Claims10．1　Letters about Complaints10．2 Letters about Claims常用外貿(mào)詞匯及句型本章小結(jié)復習思考題AppendixA．1　MT700 L／CA．2常用外貿(mào)英語術(shù)語A．3常用世界港口中英文對照A．4常用運輸標志及其含義參考文獻

章節(jié)摘錄

　　A large part of international business is conducted by means of correspondence， therefore it is of the utmost importance for students to learn how to write good business letters that present ideas interestingly and clearly to enable readers to understand with the least possible effort.　　It is a fact that beginners often feel it difficult to express their ideas effectively in English. The main reason is that English is not their mother tongue; Furthermore， as business correspondence always closely relates to particular business in the field of international trades， which requires specialized knowledge and flexibility to handle such correspondence.　　However， the ability to write good business letters can be cultivated through constant study and practice. An old saying has it that with time and patience the leaf of mulberry becomes satin. So whenever you get an opportunity， practice writing in terms of various business situations， and then make amendments to the letters written until you find they meet your intended objectives. If you repeatedly do it in this way and exert your best efforts to polish your English writing at all times， you will naturally improve your writing skills. By the time you are out of the school， you will be in a position to work successfully.　　In this unit， we will learn the basic structure of business letters. In the course， besides using words in the word lists given by the teacher， the students are encouraged to use their own dictionaries or Internet search engine to find English words for the exercises or other subjects not in the textbook， in order to gain the ability to write letters for establishing good business relations.

編輯推薦

　　《外貿(mào)英語函電》針對本科國際經(jīng)濟與貿(mào)易、國際商務專業(yè)實務性課程，知識體系完整。注重實務性和崗位技能的要求，突出案例教學。反映國際經(jīng)濟與貿(mào)易學科的最新發(fā)展，以及國際經(jīng)濟與貿(mào)易領域最新知識。體例設計統(tǒng)一，每《外貿(mào)英語函電》都設置了豐富的欄目，包括引導案例、應用案例、相關(guān)鏈接等。配有教學資料包，包括教學PPT、復習題、模擬訓練題及答案要點，以及相關(guān)閱讀資料，讀者可從網(wǎng)上下載。

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