當代國際商務函電

內(nèi)容概要

本書講授當今信息時代國際商務溝通的理念及其在具體涉外商務信函寫作和溝通中的應用。結(jié)合典型國際商務和職業(yè)場合案例，系統(tǒng)講解高效商務溝通的方式、技巧和信函寫作。課文內(nèi)容舉一反三、實用性強。本書適用于雙語教學、英語教學以及有一定英語基礎的專業(yè)人士自學。

書籍目錄

Lesson One The Principles of Effective Business
Communication
　 1. Express ideas clearly
　2. Keep the message concise
　3. Adopt a reader-focused approach
　4. Get the right tone and style
　5. Have a good command of English
　6. Have a good command of business knowledge
　New Words and Phrases
　Notes
　Exercises
Lesson Two Selection of Media
　1. Introduction
　2. Communication media
　3. Communication etiquette
　4. Considerations in media selection
　Abbreviation for Internet Communication
　Smi]ey for Internet Communication
　New Words and Phrases
　Notes
　Exercises
Lesson Three The Parts and Formats of Business Correspondence
(I)
　1. Introduction
　2. Structure of business letters
　3. Format of business letters
　4. Example letters
　5. Format of envelopes
　New Words and Phrases
　Notes
　Exercises
Lesson Four The Parts and Formats of Business Correspondence
(II)
　I. |nteroffice memorandum
　3. E-mail
　4. Website
　……
Lesson Five Resume
Lesson Six Appfication Letter
Lesson Seven Establishing Business Relations
Lesson Eight Status Inouiry
Lesson Nine Product Inquiry and Reply
Lesson Ten Offer, Counter-Offer and Order
Lesson Eleven Payment Terms
Lesson Twelve Payment by Letter of Credit
……

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