現(xiàn)代商務(wù)英語聽力教程（下冊(cè)）

內(nèi)容概要

《現(xiàn)代商務(wù)英語聽力教程》(下)是高等職業(yè)教育商務(wù)英語專業(yè)高年級(jí)學(xué)生的主干課程教材。本教材內(nèi)容涵蓋工商領(lǐng)域產(chǎn)、供、銷和對(duì)外貿(mào)易的各個(gè)環(huán)節(jié)。各單元由對(duì)話、選擇、填空、聽寫、判斷和理解等多種聽力練習(xí)組成。
教材各練習(xí)環(huán)節(jié)均按以學(xué)生為中心的教學(xué)模式而設(shè)。比如每單元聽力練習(xí)均設(shè)不同朗讀速度，并以／VIP3格式錄制，方便學(xué)生自主進(jìn)行聽力練習(xí)。
本系列教材重視整體構(gòu)建，另編有《現(xiàn)代商務(wù)英語綜合教程》、《現(xiàn)代商務(wù)英語口語教程》。這些教材各單元的主題與《現(xiàn)代商務(wù)英語聽力教程》基本一致，形成呼應(yīng)關(guān)系，數(shù)種教材同時(shí)使用，可以產(chǎn)生課程間教學(xué)合力，為迄今比較先進(jìn)的教材組合設(shè)計(jì)。本教材附帶教師教學(xué)用PPT演示文稿，其中收入每單元練習(xí)題目的答案，方便教師使用。

書籍目錄

Unit One The Theory of International Trade
 Section One: Listen and Warm up
 Section Two: Listen and Make Choices
 Section Three: Listen and Fill in Blanks
 Section Four: Listen and Dictate
 Section Five: Listen and Make Judgments
 Section Six: Listen and Understand
Unit Two World Trade Organization
 Section One: Listen and Warm up
 Section Two: Listen and Make Choices
 Section Three: Listen and Fill in Blanks
 Section Four: Listen and Dictate
 Section Five: Listen and Make Judgments
 Section Six: Listen and Understand
Unit Three Marketing
 Section One: Listen and Warm up
 Section Two: Listen and Make Choices
 Section Three: Listen and Fill in Blanks
 Section Four: Listen and Dictate
 Section Five: Listen and Make Judgments
 Section Six: Listen and Understand
Unit Four Marketing Mix
 Section One: Listen and Warm up
 Section Two: Listen and Make Choices
 Section Three: Listen and Fill in Blanks
 Section Four: Listen and Dictate
 Section Five: Listen and Make Judgments
 Section Six: Listen and Understand
Unit Five Promotion Activities
 Section One: Listen and Warm up
 Section Two: Listen and Make Choices
 Section Three: Listen and Fill in Blanks
 Section Five: Listen and Make Judgments
 Section Six: Listen and Understand
Unit Six Brand Strategy
Unit Seven Business and Managerial Ethics
Unit Eight Women in Business
Unit Nine The Stocks
Unit Ten Business Recession
Unit Eleven Free Trade and Protectionism
Unit Twelve Intellectual Property Rights
Tapescripts

編輯推薦

　　本系列教材緊貼商務(wù)英語專業(yè)學(xué)生就業(yè)崗　　涉外管理崗：公務(wù)員、行政秘書、文員、企事業(yè)單位管理人員?！　∩嫱赓Q(mào)易崗：涉外企業(yè)管理人員、商務(wù)師、經(jīng)理、業(yè)務(wù)員、跟單員、單證員、報(bào)關(guān)員、　　報(bào)檢員：貨代員、外企文員、口筆譯員、會(huì)計(jì)?！　∩嫱夥?wù)崗：導(dǎo)游、涉外銀行的管理人員、酒店的工作人員?！　⊥庹Z師資崗：幼兒園、小學(xué)、中學(xué)、職業(yè)中專的教師。

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