國際經貿文章選讀

內容概要

許群航編著的《國際經貿文章選讀(全國應用型本科商務英語系列規(guī)劃教材)》立足于把國際經貿知識與經貿活動中發(fā)生的最新事件相結合。教材集經貿知識與實際案例或事件于一體，既注重英語閱讀的操練，又注入閱讀的樂趣。以國際經貿知識為連線，透過最新的國際經貿案例或事件，使專業(yè)知識和信息得以具體展現。全書涵蓋國際經貿的宏觀和微觀視點，以強大的信息量突出教材的專業(yè)性和實用性。全書按照一學期的教學量設計，內容包括18課。

書籍目錄

Lesson 1  The World Economy: Three-way Split
  Supplementary Material: Comparing Countries: The Rich, the Poor
and Bulgaria
Lesson 2  The State of World Trade
  Supplementary Material: Apple V Google——The Mobile War
Lesson 3  Trade and Innovation
  Supplementary Material: Can James Gorman Make Morgan Stanley
Great Again? (I)
Lesson 4  Prospects for Regional Free Trade in Asia
  Supplementary Material: US Calls for More Free Trade in Asia
Lesson 5  Imports: Improving Productivity and Competitiveness
  Supplementary Material: How Will Disaster Affect Japan's Economy?
Lesson 6  Fair Trade
  Supplementary Material: US May OK Hi-tech Exports to China
Lesson 7  OECD
  Supplementary Material: Lesso from Iceland: Coming in from the
Cold
Lesson 8  What Can Trade Policy Contribute to Resolving the
Economic Crisis?
  Supplementary Material: Tariff Barrie
Lesson 9  Trade in International Maritime Services: How Much Does
Policy Matter?
  Supplementary Material: Pirates Plunder International Trade Raoms
Lesson 10  Making Globalization for Everyone: The European Union
and World Trade
  Supplementary Material: German and the Euro: We Don't Want No
Trafer Union
Lesson 11  Economy of Russia
  Supplementary Material: Can James Gorman Make Morgan
  Stanley Great Again? (11)
Lesson 12  International Free Trade Zone
  Supplementary Material: New Zealand Economy to Get Lift from
Rebuilding, Rugby in 2011
Lesson 13  British Virgin Islands-Economy
  Supplementary Material: What Business Leade Can Learn from the
Renaissance
Lesson 14  Borderless European Cloud Risks Fragmentation
  Supplementary Material: Europe's Changing Role in Global Trade
Lesson 15  Outsourcing in a Global Economy
  Supplementary Material: Online Outsourcing
Lesson 16  How OPEC Can Save the World Economy
  Supplementary Material: International Petroleum Traportation
Lesson 17  E-Commerce and Import and Export
  Supplementary Material: Google's Growth
Lesson 18  The Future of the World Economy
  Supplementary Material: New Tremo in Global Finance and Trade
Reference Key to the Exercises
Reference

圖書封面

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