大學(xué)英語外貿(mào)函電

內(nèi)容概要

　　為滿足學(xué)生自學(xué)需要，每單元課文前面給出經(jīng)貿(mào)術(shù)語（附帶有簡明扼要的定義、解釋）和套語，課文后面又給出生詞短語。除此之外，還配有詳盡的注解。內(nèi)容涉及信函布局謀篇、遣詞造句、詞義、用法、同義詞比較、相關(guān)詞語表達介紹，還涉及復(fù)雜句子結(jié)構(gòu)及其他較難的語法現(xiàn)象，以及翻譯技巧、難點的理解、有關(guān)經(jīng)貿(mào)知識的簡明解說等。一些難句則附有譯文或句意?？傊?，在內(nèi)容安排、形式體例、行文風(fēng)格等方面，《大學(xué)英語外貿(mào)函電》力求能起到“書面教師”的作用。
　　《大學(xué)英語外貿(mào)函電》的練習(xí)，兼顧英語技能與經(jīng)貿(mào)知識、訓(xùn)練理解與記憶、訓(xùn)練語言運用技能。寫作練習(xí)、信函翻譯，都附有較難句、詞、短語的解釋與譯文，以幫助讀者克服畏難心理，在輕松愉快中，培養(yǎng)興趣，提高寫作能力。

書籍目錄

Unit 1 Business Letters
1. Writing of the LetteLs
Unit 2 Establishment & Development of Business Relations
2. Making Self-introduction
3. Starting Business Relations with an Exporter
4. Request for the Establishment of Business Relations
5. A Reply to the Request for the Establishment of Business
Relations
Unit 3 Enquiries and Offers
6. Making an Enquiry
7. Making an Offer
8. Sending Proforma Invoice
9. Making a Voluntary Offer
Unit 4 Counter-offers
10. Reque. st for Lower Price
11. Declining Price Reduction
12. Concession on Price
13. Increase in Price
Unit 5 Business Contracts and Orders
14. Piacing an Order
15. Sending a Sales Confirmation
16. Booking a Repeat Order
17. Failin. g to Supply
Unit 6 Payment of Goods
18. Request for Payment by DlP
19. Declining Payment by DlA
20. Modifying Terms of Payment
Unit 7 Establishment of and Amendment to L/C
21. Urging Establishment of L/C
22. Application for Establishment of L/C
23. Asking for Extension of L/C
24. Amendment to L/C
Unit 8 Packing
25. Discussions About the Package Between the Buyer and the
Seller
Unit 9 Shipment
26. Advising Shipment
27. Urging Shipment
28. Proposing Partial Shipment and Transshipment
29. Inquiring About Shipping Containers
Unit 10 Insurance
30. Asking the Seller to Cover Insurance
31. Covering Insurance for the Buyer
32. Request for Excessive Insurance
33. Asking the Insurance Company to Insure the Shipment
Unit 11 Claims and Settlement
34. Complaining of Wrong Dispatch
35. Apologizing for the Complaint
36. Claims
37. Settlement of Claims
Unit 12 Agency
38. Importer Asks for Sole Agency
39. Declining the Request for Sole Agency
40. Entrusting Customers with Sole Agency
……
Unit 13 Electronic Communications
Unit 14 Effective Writing：Avoid Cliche
Unit 15 Foreign Direct Investment

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