電子商務(wù)英語

內(nèi)容概要

本書以電子商務(wù)和網(wǎng)絡(luò)技術(shù)為背景，精選了十五篇英語文章。內(nèi)容涉及到網(wǎng)絡(luò)的歷史、信息技術(shù)、網(wǎng)絡(luò)安全、商務(wù)經(jīng)驗(yàn)、廣告和商務(wù)計(jì)劃書等各個(gè)領(lǐng)域。本書課文語言具有較強(qiáng)的時(shí)代氣息，內(nèi)容具有較強(qiáng)的可讀性和實(shí)用性。每課內(nèi)容主要包括：課文、單詞、難句分析、技能訓(xùn)練、和兩種閱讀材料。閱讀材料其一是對(duì)課文的補(bǔ)充，其二是商務(wù)或計(jì)算機(jī)領(lǐng)域的定義或術(shù)語。為了方便自學(xué)，書后附有參考譯文和練習(xí)答案?！　”緯勺鳛楸尽？齐娮由虅?wù)專業(yè)或其他相關(guān)專業(yè)的英語教材，也可供自學(xué)者使用。

書籍目錄

序前言Lesson One The Ancient History of the InternetLesson Two How the Internet WorksLesson Three A Crime Wave Festers in CyberspaceLesson Four Chinese Wealth Is the Holy Grail Lesson Five How Do American Consumers BorrowLesson Six How the Credit Card Captured AmericaLesson Seven The Art of Advertising Your BusinessLesson Eight Nike,from Small Beginnings to World GiantLesson Nine The First FTC Case Involving Internet PrivacyLesson Ten Starbucks-Sharing SuccessLesson Eleven The Challengse of Using Search Agents to Perform ResearchLesson Twelve Beautiful IdeaLesson Thirteen Creating an Effective Business Plan(I)Lesson Fourteen Creating an Effective Business Plan(II)Lesson Fifteen Creating an Effective Business Plan(III)附錄 參考譯文及練習(xí)答案參考文獻(xiàn)

圖書封面

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