綜合英語閱讀教程（第一冊）

內(nèi)容概要

《綜合英語閱讀教程》是海南省“十二五”規(guī)劃特色重點教材之一，共兩冊。本冊為職業(yè)禮儀篇，以涉外商務(wù)接待流程為主線，將商務(wù)活動中的禮儀知識和交際技能滲透到英語教學(xué)中，使學(xué)生在學(xué)習(xí)和掌握實用英語語言的同時，掌握中西方禮儀知識，做到知禮、懂禮、守禮、用禮，達(dá)到現(xiàn)代商務(wù)交際與國際接軌的目的，是一部選材實用、可讀性強、操作性高的高職英語教材。
《綜合英語閱讀教程(第一冊)》共10個單元，包括禮儀認(rèn)知、服飾禮儀、電話禮儀、待客禮儀、會議禮儀、交流禮儀、宴請禮儀、商務(wù)旅行禮儀、社交習(xí)俗、送客禮儀等十大話題，涉及日常商務(wù)活動中可能接觸到的禮儀規(guī)范，展示了禮儀的魅力。
 《綜合英語閱讀教程(第一冊)》由張春玲，黃桂鳳擔(dān)任主編。

書籍目錄

Unit One The Importance of Etiquette
  Text A The Importance of Etiquette
  Text B Chinese Etiquette
  Text C Etiquette in North America
Unit Two Business Dress Etiquette
  Text A What Is Proper Business Dress?
  Text B Dress Code in China
  Text C Business Attire Etiquette in Great Britain
Unit Three Telephone Etiquette
  Text A Business Phone Etiquette
  Text B Telephone Manners (Ⅰ)
  Text C Telephone Manners (Ⅱ)
Unit Four Reception Etiquette
  Text A Meeting and Greeting Clients
  Text B At a Business Reception
  Text C Receiving Tourists
Unit Five Business Meeting Etiquette
  Text A Business Meeting Etiquette
  Text B Business Meeting Etiquette in China
  Text C Business Meeting Etiquette in the United States
Unit Six Communication Etiquette
  Text A Communicating Across Cultures
  Text B Communication in Chinese Business Culture
  Text C Getting along with Americans
Unit Seven Banquet Etiquette
  Text A Banquet Etiquette in America
  Text B Chinese Banquet Etiquette
  Text C Banquette Toast and Toasting Etiquette
Unit Eight Traveling Etiquette
  Text A Airline Business Travel Etiquette in Western Countries
  Text B Chinese Business Travel Etiquette
  Text C Etiquette for Business Travel
Unit Nine Social Customs and Business Etiquette
  Text A Social Customs and Business Etiquette in China
  Text B Social Customs and Business Etiquette in Saudi Arabia
  Text C Global Social Customs and Business Etiquette
Unit Ten Etiquette in Seeing Off the Guests
  Text A Farewell Speeches in Western Countries
  Text B Saying Goodbye in China
  Text C International Gift Giving Etiquette

圖書封面

評論、評分、閱讀與下載

---

    綜合英語閱讀教程（第一冊） PDF格式下載

---