商務英語

內(nèi)容概要

商務英語閱讀是一種針對專門用途英語的閱讀，它不僅是基礎(chǔ)英語閱讀的延伸，更是商務知識的獲取過程。一般來說，商務英語閱讀課程的講授對象為高等院校商務英語專業(yè)的中低年級學生或者經(jīng)濟管理相關(guān)專業(yè)的學生。這些學生的共同特點是：擁有相當?shù)脑~匯量，掌握了一定的英語基礎(chǔ)知識，能夠閱讀中等難度的英文資料；但是普遍缺乏商務背景知識的了解，對商務英語術(shù)語也較為陌生。因此，《新編商務英語閱讀》的編寫旨在培養(yǎng)讀者閱讀和理解英文商務相關(guān)文章的基本技能，有效獲取商務信息的能力，熟知商務英語術(shù)語，為他們進一步學習商務專業(yè)課程或從事商務相關(guān)工作打下堅實的基礎(chǔ)。本書由石成舫、朱曦主編。

書籍目錄

Unit One  Economy
  Text A  Three-Way Spht
  Text B  China Takes a Short-Cut to Power
  Text C  An America Lost in Fantasy Must Recover Its Dream
Unit Two  Interntional Trade
  Text A  China's High-Tech Exports Suffer RAsing Trade Friction
  Text B  Economics Focus from Mao to the Mall
  Text C  An Uphill Battle for Chinese Textiles
Unit Three  International Finance
Text A  How Much Will the Financial Crisis Hurt America's Economic
Potential?
  Text B  Don't Get Your Hopes Up
  Text C  The Big Mac Index
Unit Four  Business Management
  Text A  How Long Will Google's Magic Last?
  Text B  The Art of Management
  Text C  Nokia at the Crossroads
Unit Five  Marketing
  Text A  Devolving Volvo
  Text B  The Box Rocks
  Text C  Basket Cases
Unit Six  Accounting
  Text A  Shifting Regulations, Technology Reshaping CPA Work
  Text B  New 401 (k) Obligations Heaped on CFOs
  Text C  Audits Add Shine to Firms
Unit Seven  Investment
  Text A  What Do Investment Banks Do7
  Text B  European Stocks Fall for Fifth Day as Oil Surges on Libya
Unrest
  Text C  Managing Debt and Credit
Unit Eight  Serviee Industry
  Text A  Mobile Services in Poor Countries Not Just Talk
  Text B  Hotels and Lodging Industry Outlook
  Text C  Chinese Mainland Travelers Outspend and Outdo Greater
China Compatriots
Unit Nine  Network & E-life
  Text A  Online Tour Companies See Growing Market
  Text B  E-life
  Text C  Internet Ghostwriters, Team-Buying and More: China's New
Media in 2010
Unit Ten  Employment
  Text A  Labor Shortage Reflects Shifting Situation
  Text B  Internship
  Text C  Career Advice for the Generation Post 90s

圖書封面

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