MBA商務(wù)英語(yǔ)

內(nèi)容概要

本書編寫融聽、說(shuō)、讀、寫、譯等多項(xiàng)語(yǔ)言技能于一體，并且充分利用了現(xiàn)代教育技術(shù)，配有純正英語(yǔ)CD盤。書中體系包括網(wǎng)絡(luò)熱身、導(dǎo)入活動(dòng)、專業(yè)閱讀教材、自測(cè)評(píng)估、復(fù)習(xí)練習(xí)、案例討論、能力測(cè)試等。內(nèi)容體現(xiàn)了MBA、工商管理專業(yè)的特色，涵蓋了管理學(xué)、組織行為學(xué)、市場(chǎng)營(yíng)銷、人力資源管理、戰(zhàn)略管理、企業(yè)文化、商務(wù)溝通、經(jīng)濟(jì)全球化、電子商務(wù)等相關(guān)領(lǐng)域知識(shí)。     本書讀者對(duì)象為MBA、EMBA、MPA學(xué)員，及企業(yè)管理專業(yè)人員、從事商務(wù)或管理人員等。

書籍目錄

Unit 1  Management  Part One  Warm-up  Part Two  Reading 1  Managing Oneself  Reading 2 A Brief History of Management  Quiz  Effective Management  Part Three  Exercises  Part Four  Case Study 1  Bill Gates and Microsoft  Case Study 2 The Expansion of Blue Streak  Part Five  Skills-buildingUnit 2  Organizational Behavior  Part One  Warm-up  Part Two  Reading 1  Introduction to Organizational Behavior  Reading 2  Contemporary Theories of Motivation  Self-assessment  Part ThFee  Exercises  Part Four  Case Study 1  Nestl6’S CEO on Managing Change  Case Study 2  Carol Bernick，President of Alberto-Culver，North Amenca  Part Five  Self-assessmentUnit 3  Marketing Management  Part One  Warm-up  Part Two  Reading 1  A Framework for Marketing Management  Reading 2 Strategic Planning and Marketing Management  Quiz  Part Three  Exercises  Part Four  Case Study 1 Develop a Marketing Plan  Case Study 2 Marketing Spotlight-GE  Part Five Practical QuizUnit 4 Human Resources Management  Part One  Warm-up  Part Two  Reading 1 Tomorrow’S HR Today  Reading 2 Career Development  Quiz  Part Three  Exercises  Part Four  Case Study 1  Virtual Teamwork at IBM  Case Study 2 Managers and HR Professionals at Sands Corporation：  Friends or Foes?  Part Five  Skills-assessmentUnit 5  Strategic Management  Part One  Warm-up  Part Two  Reading 1  What is Strategy and Why is it Important  Reading 2 Strategy Formulation：Situation Analysis And Business Strategy  Quiz  Part Three  Exercises  Part Four  Case Study 1  Basic Concepts of Strategic Management  Case Study 2 Microsoft and Red Hat Linux：Contracting Business Models  Part Five  Skills-buildingUnit 6  Corporate Culture  Part One  Warm-up  Part Two  Reading 1  Building a Corporate Culture That Promotes Good  Strategy Execution  Quiz for Culture  Reading 2 The International Business Context-Cultural Views  Toward Management and Managers  Part Three  Exercises  Part Four  Case Study 1  Southwest Airlines’Team Culture  Case Study 2 Daimler-Chrysler's Diverse Cultures  Part Five Developing CompetenciesUnit 7  Business Communication  Part One  Warm-up  Part Two  Reading、1  Understanding Business Communication  Listening Skills：Self-assessment  Reading 2  Oral Presentation  Self-assessment  Part Three Exercises  Part Four  Case Study 1  Facing a Communication Dilemma at Hallmark  Case Study 2 The Key to Giving Speeches  Part Five  QuizUnit 8  Economic Globalization  Part One  Warm-up  Part Two  Reading 1  Globality  Reading 2 Globalization：The Debate  Quiz  Part Three  Exercises  Part Four  Case Study 1  Wal-Mart and International EDI  Case Study 2 Cuhural Effects of Economic Globalization  Part Five  QuizUnit 9  Managerial Economics  Part One  Warm-up  Part Two  Reading 1  Managefi Economics  Reading 2 Demand Forecasting  Quiz  Part Three  Exercises  Part Four  Case Study 1  Maximize Profit of Maximize Market Share?  Case Study 2  Constained Maximization in the Toy Business and  Why Ffisbees are Called Ffisbees．  Part Five  QuizUnit 10  Ecommerce  Part One  Warm-up  Part Two  Reading 1  Ecommerce Overview of Electronic Commerce  Reading 2 E-Grocers Check out  Mini-quiz The Basics of Ecommerce  Part Three  Exercises  Part Four  Case Study 1  Value Chain Management Using Ecommerce  Case Study 2 Starwave  Part Five Terminology QuizKeys to Exercises

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