出版時間:2011-5 出版社:清華大學出版社 作者:謝丹焰 主編 頁數(shù):290
內(nèi)容概要
本書是“高等學校商務英語系列教材”之一。本書為第2冊的教師用書,共10個單元,主要內(nèi)容包括單元教學目標、背景知識、語言點講解及課后練習答案。
本書選材新穎,內(nèi)容豐富,專業(yè)面廣,實用性強,可供高等院校經(jīng)貿(mào)和商務英語專業(yè)的學生、具有相應英語水平的商務工作者及英語愛好者學習使用。
書籍目錄
unit 1 advertisement
?、?teaching objectives
?、?background information
ⅲ.language focus
?、?key to exercises
unit 2 leadership
ⅰ.teaching objectives
?、?background information
?、?language focus
ⅳ.key to exercises
unit 3 information technology
?、?teaching objectives
?、?background information
ⅲ.language focus
?、?key to exercises
unit 4 markets
?、?teaching objectives
?、?background information
ⅲ.language focus
?、?key to exercises
unit 5 secret to success
ⅰ.teaching objectives
?、?background information
?、?language focus
?、?key to exercises
unit 6 competition
?、?teaching objectives
ⅱ.background information
?、?language focus
ⅳ.key to exercises
unit 7 investment
?、?teaching objectives
ⅱ.background information
?、?language focus
?、?key to exercises
unit 8 services
ⅰ.teaching objectives
?、?background information
?、?language focus
?、?key to exercises
unit 9 business ethics
ⅰ.teaching objectives
?、?background information
ⅲ.language focus
?、?key to exercises
unit 10 customers
?、?teaching objectives
?、?background information
?、?language focus
ⅳ.key to exercises
圖書封面
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