新編商務(wù)英語綜合教程·學(xué)生用書（第2冊）

內(nèi)容概要

　　《新編商務(wù)英語綜合教程》是“高等學(xué)校商務(wù)英語系列教材”之一?！缎戮幧虅?wù)英語綜合教程.學(xué)生用書》為第2冊，共10個單元，每單元由reading
i、reading ii和extension三大部分組成，并配有相應(yīng)的教師用書。
　　本教程選材新穎，內(nèi)容豐富，專業(yè)面廣，實用性強，可供高等院校經(jīng)貿(mào)和商務(wù)英語專業(yè)的學(xué)生、具有相應(yīng)英語水平的商務(wù)工作者及商務(wù)英語愛好者學(xué)習(xí)使用。

書籍目錄

unit 1 advertisement
　reading i the money in the message
　reading ii advertising on the web
　extension
unit 2 leadership
　reading i characteristics and traits of effective leaders
　reading ii the sensational michael dell of dell computer
　extension
unit 3 information technology
　reading i what makes silicon valley so successful and unique
　reading ii a brave new web
　extension
unit 4 markets
　reading i flea market
　reading ii the natural market
　extension
unit 5 secret to success
　reading i are you an entrepreneur?
　reading ii make money by thinking the unthinkable
　extension
unit 6 competition
　reading i the invisible fist
　reading ii morals in the rat race
　extension
unit 7 investment
　reading i going for the gold
　reading ii king of bond
　extension
unit 8 services
　reading i cross-cultural views of service quality
　reading ii beyond expectations
　extension
unit 9 business ethics
　reading i ethics and competitiveness - put first things
first
　reading ii bribery - an inevitable evil?
　extension
unit 10 customers
　reading i the almighty customer (part i)
　reading ii the almighty customer (part ii)
　extension
appendix a glossary
appendix b idioms & expressions

圖書封面

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