出版時(shí)間:2006-10 出版社:武漢大學(xué)出版社 作者:彭春萍、涂沙麗、李萍 頁(yè)數(shù):253
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內(nèi)容概要
《21世紀(jì)實(shí)用商務(wù)英語(yǔ)教程:商務(wù)英語(yǔ)寫作技巧》旨在培養(yǎng)學(xué)習(xí)者進(jìn)行國(guó)際商務(wù)信息處理和綜合分析能力,從而滿足市場(chǎng)對(duì)應(yīng)用型、復(fù)合型和國(guó)際型商務(wù)人才的需求。它力求提高學(xué)習(xí)者的基本寫作表達(dá)能力;培養(yǎng)學(xué)習(xí)者的當(dāng)代商務(wù)理念及商務(wù)寫作技能;提供較全面標(biāo)準(zhǔn)的商務(wù)寫作范例;為不同寫作水平商務(wù)人士提供商務(wù)寫作訓(xùn)練。本書可供應(yīng)用英語(yǔ)類專業(yè)學(xué)生,或有一定英語(yǔ)和商務(wù)實(shí)務(wù)經(jīng)驗(yàn)的在職人員使用?! ”緯段亩噙x自真實(shí)的商務(wù)往來(lái)溝通和原版的英語(yǔ)商務(wù)書刊及較有影響的企業(yè)網(wǎng)站。具體涉及的內(nèi)容包括:與商務(wù)活動(dòng)(詢盤及報(bào)盤、訂貨、促銷、投訴等)有關(guān)的各種文體信件、傳真、留言、宣傳手冊(cè)、報(bào)告等的寫作,以及常用國(guó)際商務(wù)文件如:協(xié)議、合同等的寫作。
書籍目錄
Unit 1 Basic Principles of Business English WritingModule 1 Basic Principles of Business English WritingModule 2 Some Features of Business Engligh WritingsUnit 2 Some Mind Sets about Business Letters and FaxesModule 1 ABC about Writing of Business LettersModule 2 ABC about Drawing up FaxesUnit 3 Company ProfilesModule 1 Company ProfilesModule 2 Job AdvertisementsUnit 4 Starting a CareerModule 1 ResumesModule 2 Application LettersUnit 5 Internal CommunicationModule 1 Interoffice MemosModule 2 Phone MessagesModule 3 E-mailsUnit 6 Products DescriptionModule 1 General DescriptionModule 2 Specific InstructionUnit 7 External Communication ( I )--Establishing and Developing Relationships with Business AssociatesModule 1 Making Self-introductionModule 2 Making Enquiries and OffersUnit 8 External Communication ( II )--Making DealsModule 1 Placing OrdersModule 2 Writing of Contracts and AgreementsUnit 9 External Communication (III)--Dealing with ProblemsModule 1 Getting Payment SettledModule 2 Complaining about ShipmentsModule 3 Complaining about After-salesUnit 10 Business ReportModule 1 Investigation ReportsModule 2 Feasibility ReportsModule 3 Summarizing Report參考文獻(xiàn)
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