出版時間:2006-9 出版社:武漢大學出版社 作者:謝春萍 頁數(shù):211
內容概要
本書針對國際商務活動的各個側面,提供了充分的素材,以使學生掌握真實的、準確的商務知識,并根據(jù)口語教學的特點,設置了不同類型的教學形式如熱身訓練、個人訓練、雙人訓練、小組訓練、班級訓練等,通過語音練習、實踐對話、話題討論等活動,讓學生切實學會在國際商務活動中用英語表達自己,與人交流,以提高口語表達能力。本書可作為普通高等院校國際商貿專業(yè)本科學生的教科書,同時對從事國際商貿工作的從業(yè)人員也有很強的實用參考價值。
書籍目錄
Chapter One International Business Section 1 Warm-up--Phonetics:Syllable Section 2 Individual Work--Phrases & Expressions Section 3 Pair Work--Sentences Practicing Section 4 Role Play--Dialogue Practicing Section 5 Class Work--Question Answering Section 6 Group Work--Story Retelling Section 7 Speech Work--Topic Discussing Section 8 Individual Work--Natural Spectacle of China AssignmentsChapter Two World Trade Organization Section 1 Warm-up--Phonetics: Open & Closed Syllables Section 2 Individual Work--Phrases & Expressions Section 3 Pair Work-- Sentences Practicing Section 4 Role Play--Dialogue Practicing Section 5 Class Work--Question Answering Section 6 Group Work--Story Retelling Section 7 Speech Work--Topic Discussing Section 8 Individual Work--Natural Spectacle of China AssignmentsChapter Three Forms of Business Orgnization Section 1 Warm-up--Phonetics:Stressed and Unstressed Syllables Section 2 Individual Work--Phrases & Expressions Section 3 Pair Work--Sentences Practicing Section 4 Role Play--Dialogue Practicing Section 5 Class Work--Question Answering Section 6 Group Work--Story retelling Section 7 Speech Work--Topic Discussing Section 8 Individual Work--Natural Spectacle of China AssignmentsChapter Four Ways of International Business Section 1 Warm-up--Phonetics :Stressed & Unstressed Words Section 2 Individual Work--Phrases & Expressions Section 3 Useful Sentences Practicing Section 4 Role Play--Dialogue Practicing Section 5 Class Work--Question Answering Section 6 Group Work--Story Retelling Section 7 Speech Work--Topic Discussing Section 8 Individual Work--Natural Spectacle of China AssignmentsChapter Five Promotion of Products Section 1 Warm-up--Phonetics:Strong Forms & Weak Forms Section 2 Individual Work--Phrases & Expressions Section 3 Pair Work--Sentence Practicing Section 4 Role Play--Dialogue Practicing Section 5 Class Work--Question Answering Section 6 Group Work--Story Retelling Section 7 Speech Work--Topic Discussing Section 8 Individual Work--Natural Spectacle of China AssignmentsChapter Six International Business Contract Section 1 Warm-up--Phonetics :Linking Section 2 Individual Work--Phrases & Expressions Section 3 Pair Work--Sentences Practicing Section 4 Role Play--Dialogue Practicing Section 5 Class Work--Question Answering Section 6 Group Work--Story Retelling Section 7 Speech Work--Topic Discussing Section 8 Individual Work--Natural Spectacle of China AssignmentsChapter Seven International Commodity Inspection Section 1 Warm-up--Phonetics:Rhythm of English Speech Section 2 Individual Work--Phrases & Expressions Section 3 Pair Work--Sentences Practicing Section 4 Role Play--Dialogue Practicing Section 5 Class Work--Question Answering Section 6 Group Work--Story Retelling Section 7 Speech Work--Topic Discussing Section 8 Individual Work--Natural Spectacle of China AssignmentsChapter Eight International Arbitration Section 1 Warm-up--Phonetics: Intonation Section 2 Individual Work--Phrases & Expressions Section 3 Pair Work--Sentences Practicing Section 4 Role Play--Dialogue Practicing Section 5 Class Work--Question Answering Section 6 Group Work--Story Retelling Section 7 Speech Work--Topic Discussing Section 8 Individual Work--Natural Spectacle of China Assignments參考譯文 第一章 國際商務 第二章 世界貿易組織 第三章 商業(yè)企業(yè)的組織形式 第四章 國際經(jīng)商方式 第五章 產品促銷 第六章 國際商務合同 第七章 國際商品檢驗 第八章 國際仲裁參考文獻
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