現(xiàn)代商務(wù)英語綜合教程

出版時(shí)間:2011-1  出版社:天津大學(xué)出版社  作者:李榮慶,李全?!≈骶?nbsp; 頁數(shù):211  

內(nèi)容概要

《現(xiàn)代商務(wù)英語綜合教程》(上)是高等職業(yè)教育商務(wù)英語專業(yè)高年級(jí)學(xué)生的主干課程教材。本教材內(nèi)容涵蓋工商領(lǐng)域產(chǎn)、供、銷和對(duì)外貿(mào)易的各個(gè)環(huán)節(jié)。各單元由精讀文本、詞匯注釋、課文詳解、練習(xí)題目及輔助閱讀短文組成。    教材各練習(xí)環(huán)節(jié)均為以學(xué)生為中心的教學(xué)模式而設(shè)。比如,每單元專設(shè)學(xué)生展示(PPT presentation)環(huán)節(jié),教師可因勢(shì)利導(dǎo),安排互動(dòng)教學(xué)。    本系列教材重視整體構(gòu)建,另編有《現(xiàn)代商務(wù)英語聽力教程》、《現(xiàn)代商務(wù)英語口語教程》。這些教材各單元的主題與

書籍目錄

Unit One Understanding Company Pre-reading Discussions for the Text Text:Forms of Companies   Further Reading One:Cooperatives   Further Reading Tw0:Corporations  Unit Two Job Interview Pre-reading Discussions for the Text Text:Preparation for an Interview Further Reading One:To Define a Job Further Reading Tw0:Salary NegotiationsUnit Three Being a Clerk Pre-reading Discussions for the Text Text:An Administrative Assistant Further Reading One:Your Apprenticeship Further Reading Tw0:How to Be a Good EmployeeUnit Four Being a Manager  Pre-reading Discussions for the Text  Text:Being a Manager  Further Reading One:What Are Managers?  Further Reading Tw0:The Contingency Approach to LeadershipUnit Five The Functions of Management  Pre-reading Discussions for the Text  Tbxt:The Functions of Management  Further Reading One:Management Skills  Further Reading Tw0:The First Management BoomUnit Six Decisionmakin9  Pre-reading Discussions for the Text  Text:How the Japanese Make Decisions    Further Reading One:A Great Decision Solution  Further Reading Tw0:Decisionmakin9Unit Seven Human Resource Management  Pre-reading Discussions for the Text  Text:Human Resource Management ……Unit Eight Job MotivationUnit Nine Training at WorkUnit Ten Quality ManagementUnit Eleven Customer RelationsUnit Twelve AccountingGLOSSARY

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