實用現(xiàn)代商務英語寫作

內(nèi)容概要

　　隨著中國經(jīng)濟與世界經(jīng)濟接軌的步伐加快，國際商務活動越來越頻繁，有效的溝通在國際商務活動中起著關鍵性的作用，而成功的商務寫作是最常用的有效溝通方式。
　　商務寫作不同于一般的議論文、散文或小說的寫作，它有其獨特的寫作原則和格式，需要相關的商務或經(jīng)貿(mào)專業(yè)知識。《實用現(xiàn)代商務英語寫作》根據(jù)商務寫作的特點，分三個部分對其進行全面介紹。第一部分介紹以顧客（讀者）為導向的商務英語寫作原則和寫作流程與技巧；第二部分介紹商務書信的格式和構成以及各類常用商務書信的寫作，包括書信、電子郵件、傳真、備忘錄、會議記錄、報告、履歷表和求職信；第三部分著重根據(jù)國際貿(mào)易流程介紹國際貿(mào)易書信的寫作，包括國際貿(mào)易流程介紹、建立業(yè)務關系、詢盤、發(fā)盤、還盤、接受、包裝、裝運、支付、保險，以及抱怨、索賠和理賠。書中每章都有專業(yè)知識介紹和商務寫作技巧介紹，并且根據(jù)作者多年國際商務工作實踐，書中給出了大量實例，以及常用句型和練習。
　　《實用現(xiàn)代商務英語寫作》融英語語言知識、商務知識和國際貿(mào)易知識于一體，內(nèi)容新穎、闡釋詳盡、實例豐富真實、學練結合、實用性強?！秾嵱矛F(xiàn)代商務英語寫作》適用于商務英語、國際貿(mào)易、國際經(jīng)濟、國際旅游和企業(yè)管理等專業(yè)的學生使用，對從事外貿(mào)、外經(jīng)、外事和外企工作人員也有很強的實用價值。

書籍目錄

Part One Reader-Oriented Modern Business English Writing
Chapter 1 Process of Business English Writing
Ⅰ. Introduction
Ⅱ. Plan
Ⅲ. Organize
Ⅳ. Draft
Ⅴ. Revise
Ⅵ. Edit
Words and Expressions
Exercises
Part Two Modern Business English Writing
Chapter 2 Business English Letters
Ⅰ. The Structure of a Business English Letter
Ⅱ. The Format of a Business English Letter
Ⅲ. Font
Ⅳ. Punctuation
Ⅴ. Envelope Addressing
Words and Expressions
Exercises
Chapter 3 Business English Email
Ⅰ. Introduction
Ⅱ. Writing Effective Email
Ⅲ. Specimen Email
Words and Expressions
Exercises
Chapter 4 Business English Faxes
Ⅰ. Introduction
Ⅱ. Fax Cover Sheet
Ⅲ. Conventions for Sending Fax
Ⅳ. Specimen Faxes
Words and Expressions
Exercises
Chapter 5 Business English Memos
Ⅰ. Introduction
Ⅱ. Conventions for Writing Memos
Ⅲ. Specimen Memos
Words and Expressions
Exercises
Chapter 6 Business English Minutes
Ⅰ. Introduction
Ⅱ. Strategies for Writing Effective Minutes
Ⅲ. Specimen Minutes
Words and Expressions
Commonly Used Sentences
Exercises
Chapter 7 Business English Reports
Ⅰ. Introduction
Ⅱ. Formal Reports
Ⅲ. Informal Reports
Ⅳ. Specimen Reports
Words and Expressions
Commonly Used Sentences
Exercises
Chapter 8 Resume
Ⅰ. Introduction
Ⅱ. The Structure of a Resume
Ⅲ. Formats of a Resume
Ⅳ. Writing Style
Ⅴ. Specimen Resumes
Words and Expressions
Exercises
chapter 9 Application Letter
Ⅰ. Introduction
Ⅱ. Outline for an Application Letter
Ⅱ. Specimen Application Letters
Words and Expressions
Commonly Used Sentences
Exercises
Part Three Business Letters for International Trade
Chapter 10 A Brief Introduction to International Trade Practice
..
Ⅰ.Introduction
Ⅱ. General Procedures of Export Transactions
Ⅲ. General Procedures of Import Transactions
Words and Expressions
Chapter 11 Establishing Business Relations
Ⅰ. Introduction
Ⅱ. The Structure of a Letter of Establishing Business
Relations
Ⅲ. Specimen Letters
Words and Expressions
Commonly Used Sentences
Exercises
Chapter 12 Enquiry
Ⅰ. Introduction
Ⅱ. The Structure of an Enquiry
Ⅲ. Specimen Letters
Words and Expressions
Commonly Used Sentences
Exercises
Chapter 13 Offer
Ⅰ. Introduction
Ⅱ. The Structure of an Offer
Ⅲ. Specimen Letters
Words and Expressions
Commonly Used Sentences
Exercises
Chapter 14 Counter-Offer
Chapter 15 Order and Acceptance
Chapter 16 Packing
Chapter 17 Shipment
Chapter 18 Payment
Chapter 19 Insurance
Chapter 20 Complaints,Claims and Adjustments
Appendix A Currency
Appendix B Banks
Appendix C Trade Tems
Appendix D Capitals and States of U.S.A
References

章節(jié)摘錄

　　I. Introduction　　International trade， also Called foreign trade， world trade or overseas trade, inessence, is the fair and deliberate exchange of commodity and service across nationalboundaries. It mainly includes import and export trade operations.For most nations, imports and exports are the most important international activities.Each country has to import the commodities that it does not produce by itself, andexports its own manufactured articles or surplus raw materials to earn foreignexchanges to pay for its imports. As the import and export are two sides of the samecoin, both can have beneficial effects oft the domestic market.　Import createscompetition for home-produced goods, while export gives a manufacturer a largermarket for his products, so helping to reduce the unit cost. In each case the effect isto keep prices down in the domestic market.　　But there may be factors that compel governments to place restrictions on foreigntrade, which means that import andexport are subject to a lot of formalities, such ascustoms entry and exchange control approval. So the procedures of foreign trade aremuch more complicated than that of domestic trade.

編輯推薦

　　Modern business English is the writing ofinformation in a way that gives a reader a goodchance of understanding the document at the firstreading.

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