現(xiàn)代商務英語綜合教程教學參考書（第5冊）

內(nèi)容概要

　　《現(xiàn)代商務英語綜合教程(第5冊)教學參考書》為《現(xiàn)代商務英語綜合教程》教學參考書第5冊，共12章。《現(xiàn)代商務英語綜合教程(第5冊)教學參考書》除了客觀題的全部答案外，所有主觀題，包括翻譯、口語活動和作文，均提供了內(nèi)容豐富、觀點不同的實例，便于教師開闊學生思路、展開課堂活動?！冬F(xiàn)代商務英語綜合教程(第5冊)教學參考書》還提供了聽力原文、課內(nèi)閱讀的參考譯文、圍繞主題的商務背景知識以及補充閱讀材料，供教師備課時參考選用。書中每單元需6-8課時：Background
Info和Listening 2-3課時，Reading 3-4課時，課后練習1課時。Supplement
Reading可以作為學生課后閱讀的補充材料，也可以作為教師備課的補充資源。任課教師可以根據(jù)自己班級的情況和不同的單元適當調(diào)整，靈活掌握。
　　

書籍目錄

chapter 1 basics of international trade
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading
chapter 2 import-export procedures
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading
chapter 3 trade negotiation
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading
chapter 4 trade payment
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading
chapter 5 transport and insurance
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading
chapter 6 countertrade
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading
chapter 7 trade fairs
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading
chapter 8 e-business
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading
chapter 9 technology
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading
chapter 10 business law
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading
chapter 11 cultural diversity
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading
chapter 12 the future of business
 background info
 listening
 reading
 structure
 vocabulary
 comprehension
 translation
 speaking
 writing
 supplement reading

章節(jié)摘錄

　　Third， one nation can sell some items at a lower cost than other countries. Japan has been able to export large quantities of radios and television sets because it canproduce them more efficiently than other countries. It is cheaper for the United States to buy these from Japan than to produce them domestically. According to economic theory， Japan should produce and export those items from which it derives a comparativeadvantage. It should also buy and import what it needs from those countries that have acomparative advantage in the desired items.　　Finally， foreign trade takes place because of innovation or style. Even though the United States produces more automobiles than any other country， it still imports large numbers of autos from Germany， Japan and Sweden， primarily because there is a market for them in the United States.　　For most nations， exports and imports are the most important international activities. When nations export more than they import， they are said to have a favorable balance of trade. When they import more than they export， an unfavorable balance of trade exists. Nations try to maintain a favorable balance of trade， which assures them of the means to buy necessary imports. International trade is the exchange of goods and services produced in one country for goods and services produced in another country. There are several reasons for it.　　The distribution of natural resources around the world is somewhat haphazard： some nations possess natural deposits in excess of their own requirements while other nations have none. For example， Britain has large reserves of coal but lacks many minerals such as nickel， copper， aluminum， etc.， whereas the Arab states have vast oil deposits but little else. In the cultivation of natural products climate plays a decisive role. Some products will only grow in tropical climates whereas others， such as citrus fruits， require a Mediterranean climate. Moreover， some nations are unable to produce sufficient of a particular product to satisfy a large home demand， for example， Britain and wheat. These are the reasons why international trade first began.　　With the development of manufacturing and technology， there arose another incentive for nations to exchange their products. It was found that it made economic sense for a nation to specialize in certain activities and produce those goods for which it had the most advantages， and to exchange those goods for the products of other nations which had advantages in different fields. This trade is based on the principle of comparative advantage.

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