實用商務(wù)英語綜合教程

內(nèi)容概要

　　本書系列教材分為初級、中級、高級3冊。本書是套書的初級教材，本教材編寫了8個單元，以“項目引領(lǐng)、任務(wù)驅(qū)動”的形式編寫，每一個單元為一個項目，圍繞一個話題，內(nèi)容涉及接待客戶、商務(wù)電話、商務(wù)會議、社交禮儀、工作職業(yè)、信息呈現(xiàn)、產(chǎn)品概述及公司介紹等，每個單元包括背景介紹、熱身討論、聽說訓(xùn)練、閱讀強(qiáng)化、語法復(fù)習(xí)、案例分析和實用寫作7個模塊，并在各模塊中以任務(wù)的形式插入各種練習(xí)，全面培養(yǎng)學(xué)生聽、說、讀、寫、譯的能力。
　　本書可以作為高職高專商務(wù)英語專業(yè)、國際貿(mào)易專業(yè)、國際商務(wù)專業(yè)的專業(yè)英語教材使用，也適合作為高職高專財經(jīng)類院校英語課程的公共教材。
　　本書附有聽力材料的MP3錄音光盤。另外，書后附有按字母順序排列的總詞匯表，標(biāo)注了每個單詞的音標(biāo)，英文注釋后括號中的數(shù)字表明單詞或詞組出現(xiàn)的章節(jié)。

書籍目錄

Unit 1 Meeting and Entertaining Clients
　Listening & Speaking
　　Meeting and Receiving Clients
　Reading
　　Intensive Reading: Corporate Entertainment
　　Fast Reading: Places You Should Avoid When Meeting Clients
　Grammar & Usage
　　English Basic Sentence Patterns 英語基本句型
　Practical Writing
　　Notes 便條
Unit 2 Telephoning
　Listening & Speaking
　　Making and Answering Phone Calls
　Reading
　　Intensive Reading: How to Make a Successful Phone Call
　　Fast Reading: How Much Do You Know About Telephone?
　Grammar & Usage
　　Simple Present Tense 一般現(xiàn)在時
　Practical Writing
　　Telephone Message 電話記錄
Unit 3 Meetings
　Listening & Speaking
　　Arranging and Organizing Meetings
　Reading
　　Intensive Reading: Business Meeting Etiquette
　　Fast Reading: Having Meetings in Virtual Space
　Grammar & Usage
　　Simple Past Tense 一般過去時
　Practical Writing
　　Notices 通知
Unit 4 Social Manners
　Listening & Speaking
　　Talking About Etiquette and Appropriate Table Manners
　Reading
　　Intensive Reading: Workplace Social Etiquette
　　Fast Reading: International Business Etiquette Tips
　Grammar & Usage
　　Simple Future Tense 一般將來時
　Practical Writing
　　E-mail 電子郵件
Unit 5 Jobs and Careers
　Listening & Speaking
　　Talking About Jobs
　Reading
　　Intensive Reading: Developing a Job Description
　　Fast Reading: Migrant Workers Stay Home
　Grammar & Usage
　　Present Progressive 現(xiàn)在進(jìn)行時
　Practical Writing 88
　　Resume 簡歷
Unit 6 Presenting Information
　Listening & Speaking
　　Making A Good Presentation
　Reading
　　Intensive Reading: The Art of Oral Presentation
　　Fast Reading: Presentation for the 6th CICGF and Ningbo Trade
Mart
　Grammar & Usage
　　Past Progressive 過去進(jìn)行時
　Practical Writing
　　Poster 海報
Unit 7 Products
　Listening & Speaking
　　Developing and Launching New Products
　Reading
　　Intensive Reading: The Product Life Cycle
　　Fast Reading: New Products Development Process
　Grammar & Usage
　　Future Progressive 將來進(jìn)行時
　Practical Writing
　　Memo 備忘錄
Unit 7 Company
　Listening & Speaking
　　Cooperating Between Companies Introducing The Structure of
Companies
　Reading
　　Intensive Reading: Walmart Needs to Inject More Creativity for
Growth
　　Fast Reading: Types of Business Organization
　Grammar & Usage
　　Present Perfect Tense 現(xiàn)在完成時
　Practical Writing
　　Fax 傳真
Appendix Vocabulary

章節(jié)摘錄

　　The key to giving out business cards in any culture is to show respect for the other person. Present　your card so that the other person does not have to turn it over to read your information. Use both　hands to present your card to visitors from Japan， China， Singapore， or Hong Kong. When you receive　someone else's business card， always look at it and acknowledge it. When you put it away， place it　carefully in your card case or with your business documents. Sticking it haphazardly in your pocket is　impolite to the giver. In most cases， wait until you have been introduced to give someone your card.　　Valuing time　　People's attitudes toward time vary from country to country. So don't take it personally if　someone from a more relaxed culture keeps you waiting or spends more of that commodity than you　normally would in'meetings or over meals. Stick to the rules of punctuality， but be understanding　when your contact from another country seems unconcerned.　　Honoring space issues　　Americans have a particular value for their own physical space and are uncomfortable when　other people get in their realm. If the international visitor seems to want to be close， accept　it. Backing away can send the wrong message. So can touching. You shouldn't risk violating　someone else's space by touching them in any way other than with a handshake.　　Whether the world comes to you or you go out to it， the greatest compliment you can pay your　international clients is to learn about their country and their customs. Understand differences in　behavior and honor them with your actions. Don't take offense when visitors behave according to　their norms. People from other cultures will appreciate your efforts to accommodate them and you　will find yourself building your international clientele. 　　……

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