商務(wù)英語綜合教程（下冊）

內(nèi)容概要

商務(wù)英語是從事涉外商務(wù)活動工作人員及各大專院校涉外商務(wù)、營銷、管理、人力資源等專業(yè)學(xué)生的必修課程。本書內(nèi)容包括英語傳授經(jīng)濟(jì)貿(mào)易的基礎(chǔ)理論和基礎(chǔ)知識本書選材新穎，內(nèi)容豐富，專業(yè)面廣，難度適宜，趣味性強(qiáng)，可供高等學(xué)校經(jīng)貿(mào)英語專業(yè)的學(xué)生及相應(yīng)水平的商務(wù)工作者與英語愛好者學(xué)習(xí)使用。

書籍目錄

Unjt 1 　TEXT Changes in the Motives and Developments 　SUPPLEMENTARY READING Beefing Up BPOUnit 2　TEXT Invisible Barriers　SUPPLEMENTARY READING East Europeans Fear ProtectionismUnjt 3　TEXT Business Law-Contract and Agency　SUPPLEMENTARY READING Settlement of DisputesUnit 4　TEXT Export Procedures and Documentation　SUPPLEMENTARY READING Bill of LadingUnit 5　TEXT Product Positioning　SUPPLEMENTARY READING Experiential BrandingUnit 6　TEXT How Companies Succeed in International Mark 　SUPPLEMENTARY READING Business SuccessUnit 7　TEXT Strategies of Transnational Corporations　SUPPLEMENTARY READING Management and LeadershipUnit 8　TEXT International Stock Exchange of UK　SUPPLEMENTARY READING Chinese Firms are Embracing Private EquityFunds So dreaded in the WestUnit 9　TEXT The Monetary Focus(I)-A Yen for Change　SUPPLEMENTARY READING Exchange Rate and International TradeUnit 10　TEXT The Monetary Focus(II)-Bang for the Buck　SUPPLEMENTARY READlNG Strife over YuanUnit 11　TEXT Investment Demand　SUPPLEMENTARY READING China Tries Guiding Foreign InvestmentUnit 12　TEXT Foreign Exchange Trading　SUPPLEMENTARY READING Exchange Rates and Political Risks Unit 13　TEXT International Marketing Research and Steps　SUPPLEMENTARY READING International Market ResearchUnit 14　TEXT Balance of Payments　SUPPLEMENTARY READING China’S Export Strength Makes It a Focal Pont of Concern in the USUnit 15　TEXT International Financial System Meets Challenge　SUPPLEMENTARY READING Financing Rules AnnouncedUnit 16　TEXT Economy Theory and Dumping　SUPPLEMENTARY READING 　SUPPLy and Demand

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