商務(wù)英語精讀（第二冊）

內(nèi)容概要

　　《高等院校商務(wù)英語專業(yè)核心課精品系列教材：商務(wù)英語精讀（第2冊）》對話以兩家虛擬的中外企業(yè)之間的相互交往并逐步開展業(yè)務(wù)為主線，內(nèi)容涉及外企業(yè)日常經(jīng)營、管理、營銷和外貿(mào)業(yè)務(wù)操作等方面。本冊是第二冊。

書籍目錄

Unit 1 Economic Integration
　Section One: Business Communications
　Making an Appointment
　Section Two: Text
　Levels of Economic Integration
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five: Business Reading
　Factors Driving Global Economic Integration
Unit 2 The Multinational Firms
　Section One: Business Communications
　Establishment of Business Relations
　Section Two: Text
　The Role of Multinational Enterprises
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five: Business Reading
　The Effects of MNEs on Host and Home Economies
Unit 3 Balance of Payments
　Section One: Business Communications
　At the Banquet
　Section Two: Text
　Balance of Payments Accounting
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five: Business Reading
　The Accounts of the Balance of Payments
Unit 4 Tariff Barriers
　Section One: Business Communications
　Shopping
　Section Two: Text
　Types of Tariff Barriers
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five= Business Reading
　Forms of Trade Barriers
Unit 5 Non-Tariff Barriers
　Section One: Business Communications
　Sightseeing at the Great Wall
　Section Two: Text
　Non-Tariff Barriers
　Section Three: Exercises
　Section Four= Biz Fueling Station
　Section Five= Business Reading
　ASEAN's Efforts to Eliminate NTBs
Unit 6 GATT and WTO
　Section One: Business Communications
　Price Inquiry
　Section Two: Text
　The World Trade Organization
　Section Three: Exercises
　Section Four= Biz Fueling Station
　Section Five= Business Reading
　Controversy over the WTO
Unit 7 Basics of Management
　Section One: Business Communications
　Definition of Management
　Section Two: Text
　What is Management?
　Section Three: Exercises
　Section Four= Biz Fueling Station
　Section Five: Business Reading
　A Case of Management: Starbucks
Unit 8 Roles of Management
　Section One: Business Communications
　Talking About Managerial Roles
　Section Two: Text
　What Do Managers Do?
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five: Business Reading
　The Dell Way of Management
Unit 9 Managing in a Global Environment
　Section One: Business Communications
　What's Wrong with Our Company?
　Section Two: Text
　Managing in a Global Environment
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five: Business Reading
　Global Marketing into 21st Century
　KEY TO EXERCISES
　附錄（Appendix）

編輯推薦

　　《高等院校商務(wù)英語專業(yè)核心課精品系列教材：商務(wù)英語精讀（第2冊）》在結(jié)構(gòu)、內(nèi)容編排上多有創(chuàng)新之處。每單元都圍繞一個主題，自成體系。同時，各章內(nèi)容還一脈相承、融會貫通、環(huán)環(huán)相扣、邏輯嚴(yán)密，使全書構(gòu)成一個有機(jī)的整體。在編寫過程中，《高等院校商務(wù)英語專業(yè)核心課精品系列教材：商務(wù)英語精讀（第2冊）》把語言知識、語言技能、商務(wù)知識、跨文化商務(wù)交際能力等各項知識技能的學(xué)習(xí)和培養(yǎng)綜合考慮，為學(xué)生今后在商務(wù)領(lǐng)域的深入學(xué)習(xí)奠定了基礎(chǔ)。

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