商務(wù)英語(yǔ)精讀-第一冊(cè)

內(nèi)容概要

　　《高等院校商務(wù)英語(yǔ)專業(yè)核心課精品系列教材：商務(wù)英語(yǔ)精讀（第1冊(cè)）》對(duì)話以兩家虛擬的中外企業(yè)之間的相互交往并逐步開(kāi)展業(yè)務(wù)為主線，內(nèi)容涉及外企業(yè)日常經(jīng)營(yíng)、管理、營(yíng)銷和外貿(mào)業(yè)務(wù)操作等方面。

書(shū)籍目錄

Unit 1 Introduction to Business
　Section One：BusinessCommunications
　Greetings and Introductions
　Section Two：Text
　What is Business
　Section Thtee：Exercises
　Section Four：Biz Fueling Station
　Section Five：Business Reading
　International Business
Unit 2 Basic Operations of Business
　Section One：BusinessCommunications
　Accepting an Invitation
　Section Two：Text
　Basic Operations of Business
　Section Three：Exercises
　Section Four：Biz Fueling Station
　Section Five：Business Reading
　HOW to Start a Small Business?
Unit 3 History of Business Development
　Section One：BusinessCommunications
　Declining an Invitation
　Section Two：Text
　Early Development of Business
　Section Throe：Exercises
　Section Four：Biz Fueling Station
　Section Five：Business Reading
　Brief History of International Business
Unit 4 Current Business Position of China
　Section One: Business Communications
　Arranging for an Airline Travel
　Section Two: Text
　Business Environment of China
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five: Business Reading
　Foreign Trade Volume, Surplus Hit Records
Unit 5 Fundamentals of International Trade
　Section One: Business Communications
　Checking in at an Airport
　Section Two: Text
　Reasons for International Trade
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five: Business Reading
　Rationale for International Business
Unit 6 Classical Trade Theories
　Section One: Business Communications
　Going Through the Customs
　Section Two: Text
　The Theory of Absolute Advantage
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five: Business Reading
　The Theory of Comparative Advantage
Unit 7 New Trade Theories
　Section One: Business Communications
　Meeting at the Airport
　Section Two: Text
　The Competitive Advantage of Nations
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five: Business Reading
　The Theory of International Investment
Unit 8 International Financial Market
　Section One: Business Communications
　On the Way to the Hotel
　Section Two: Text
　Market for Currencies
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five: Business Reading
　The Chinese Foreign Exchange System
Unit 9 International Banking
　Section One: Business Communications
　Registration at the Hotel
　Section Two: Text
　History of Banking
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five: Business Reading
　The World Bank
　KEY TO EXERCISES
　附錄一 全國(guó)國(guó)際商務(wù)英語(yǔ)考試（一級(jí)）大綱
　附錄二 全國(guó)國(guó)際商務(wù)英語(yǔ)考試（一級(jí)）樣題
　附錄三 全國(guó)國(guó)際商務(wù)英語(yǔ)考試（一級(jí)）樣題參考答案
　附錄四 全國(guó)國(guó)際商務(wù)英語(yǔ)考試（一級(jí)）樣題聽(tīng)力原文

編輯推薦

　　《高等院校商務(wù)英語(yǔ)專業(yè)核心課精品系列教材：商務(wù)英語(yǔ)精讀（第1冊(cè)）》在結(jié)構(gòu)、內(nèi)容編排上多有創(chuàng)新之處。每單元都圍繞一個(gè)主題，自成體系。同時(shí)，各章內(nèi)容還一脈相承、融會(huì)貫通、環(huán)環(huán)相扣、邏輯嚴(yán)密，使全書(shū)構(gòu)成一個(gè)有機(jī)的整體。在編寫過(guò)程中，《高等院校商務(wù)英語(yǔ)專業(yè)核心課精品系列教材：商務(wù)英語(yǔ)精讀（第1冊(cè)）》把語(yǔ)言知識(shí)、語(yǔ)言技能、商務(wù)知識(shí)、跨文化商務(wù)交際能力等各項(xiàng)知識(shí)技能的學(xué)習(xí)和培養(yǎng)綜合考慮，為學(xué)生今后在商務(wù)領(lǐng)域的深入學(xué)習(xí)奠定了基礎(chǔ)。

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