出版時間:2007-1 出版社:人民郵電 作者:杰夫·馬杜拉 頁數(shù):143
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內(nèi)容概要
本系列教材主要有以下幾個特點:(1)教材種類豐富。本系列教材首批推出7本商務知識雙語教材,組成“英語專業(yè)工商管理雙語教學教材系列”,包括《管理》(Jeff Madura著)、《運營管理與創(chuàng)新》(David Needle著)、《市場營銷》(Louis Boone & David Kurtz著)、《會計與財務管理》(Jeff Madura著)、《商業(yè)倫理與社會責任》(Jaff Madura著)以及《創(chuàng)辦新企業(yè)》(Jaff Madura著),國內(nèi)同類題材教材較少。(2)版本較新。本系列教材選摘自國外最新教材,內(nèi)容了相應學科的最新理念和最新的真實案例。(3)內(nèi)容規(guī)范、簡潔,語言難易得當,適合雙語教學。本系列教材簡要地概述了各職能領(lǐng)域最重的要基本概念、基本原理和主要理論,在每本書后加入了這門學科的相關(guān)重要術(shù)語,并對術(shù)語的詞頭進行了中文釋義。
書籍目錄
Part1 Accounting and Financial Analysis 1 How Firms Use Accounting Reporting Small Business Survey:Responsibility for Finanicial Reporting Decision Support Control Decision Making:Using Financial Reports to Detect Deficiencies 2 Responsible Financial Reporting The Role of Auditors in Ensuring Proper Reporting The Role of the Board of Directors in Ensruing Proper Reporting The Role of the Sarbanes-Oxley Act Decision Making:Ensuring Accurate Finacial Reporting 3 Interpreting Financial Statements Income Statement Balance Sheet Decision Making:Interpreting Finacial Information to Make Business Decision 4 Ratio Analysis Measures of Liquidity Measures of Efficiency Measures of Financial Leverage Measures of Profitability Comparison of Ratios with Those of Other Firms Global Business:Effect of Exchange Rate Movements on Earnings Limitations of Ratio Analysis Sources of Information for Ratio Analysis Decision Making:Using Ratio Analysis for Business Decisions College Health Club:Financial Condition of CHC ……Part2 FinancingPart3 Expanding the BusinessAnswers to In-Text Study GuideGlossary
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