外貿英文函電

前言

　　隨著經濟全球化步伐的加快，中國與世界各國的經貿往來日趨頻繁，對從事外經貿業(yè)務的人才的需求日益旺盛，對外貿業(yè)務人才的素質要求也日益提高。為此，我們特編寫本書，目的就是提高高職高專學生從事外經貿業(yè)務的能力，從而培養(yǎng)既熟悉外貿實踐，又有較高英語交際水平的技術應用型人才。本書具有以下幾個特點：1.以外貿業(yè)務活動中的工作任務分析為基本手段，針對進出口貿易活動順序來設計教材內容（包括交易的準備階段寫作、交易的磋商階段寫作、合同的履行階段寫作、其他信函寫作、綜合寫作技能訓練等）?！　「鶕督逃筷P于全面提高高等職業(yè)教育教學質量的若干意見》（教高·[2006]16號）的精神，結合課程的特點，本書以職業(yè)工作過程為導向進行內容設計，使獨立、離散的知識點得到有機串接，改變了理論教學與實踐教學脫節(jié)的狀況，實現了學科課程向工作體系課程的跨越。這是本書與以往同類型教材的截然不同之處，也是本書的最大特色。　　2.注重學生的參與性和實踐性，強調與學生的互動和交流?！　≈逃颐商厮罄f過：“我聽到的，我忘記了；我看到的，我理解了；我做過的，我記住了?！倍嗄甑慕虒W實踐使我們深深地認識到了在職業(yè)教育教學中注重學生的參與性和實踐性，強調與學生的互動和交流，以及“邊學邊練”的重要性。所以，在教材的編寫過程中，我們做到了合理取舍，精心編排，切實以真實的工作過程為載體設計教學內容，強化學生職業(yè)能力的培養(yǎng)。為了培養(yǎng)學生的動手能力，本書在每一個任務項目中都安排了兩個小欄目——“課堂討論”、“寫作實踐”，這兩個小欄目便于學生在學習典型樣信之后歸納出寫作要點，通過練習掌握寫作技巧；在每一個任務項目后都配有寫作訓練案例，這樣可以強化學生的寫作能力。為了強化學生的綜合寫作能力，本書的最后一個單元還安排了“綜合技能訓練”，從“交易的準備”、“交易的磋商”一直到“交易的履行”及日常的信函往來，對整個外貿業(yè)務信函往來過程進行了綜合模擬設計。

內容概要

　　《外貿英文函電》包括6個任務共16個項目，主要內容為：基礎知識（商務信函的結構、格式），交易的準備階段（建立業(yè)務關系），交易的磋商階段（詢盤、報盤、還盤以及接受），合同的履行階段（開立和修改信用證、租船訂艙和裝運、投保、保險與索賠），其他信函寫作（尋求代理和請求擔任代理、祝賀與感謝信、促銷與邀請信、求職信），綜合技能訓練（從交易的準備、交易的磋商到交易的履行及日常的信函往來）?！　　锻赓Q英文函電》適用于高職高專國際經濟與貿易、商務英語、電子商務、市場營銷、工商管理等財經類專業(yè)的教學，也可供從事外貿業(yè)務活動的從業(yè)人員自學或參考用。

書籍目錄

Task 1 Basic KnowledgeUnit 1 Introduction1.1 Several Important Principles of Good Writing1.2 The Structure and Layout of a Business LetterSamplesDiscussionPracticeSkill TrainingTask 2 Preparation of BusinessUnit 2 Estabishing Business RelationsRelevant KnowledgeUseful SentencesSpecimen Letters2.1 Importer Writes to the Exporter（1）2.2 Exporter Writes to the Importer2.3 Importer Writes to the Exporter（2）DiscussionPracticeSkill TrainingTask 3 Negotiation of BusinessUnit 3 InquiryRelevant KnowledgeUseful SentencesSpecimen Letters3.1 First Inquiry3.2 Specific Inquiry （1）3.3 General Inquiry3.4 Specific Inquiry （2）DiscussionPracticeSkill TrainingUnit 4 OfferRelevant KnowledgeUseful SentencesSpecimen Letters4.1 Non-firm Offer（1）4.2 Firm Offer（1）4.3 Non-firm Offer （2）4.4 Finn Offer（2）DiscussionPracticeSkill TrainingUnit 5 Counter-offerRelevant KnowledgeUseful SentencesSpecimen Letters5.1 Counter-offer——Price（1）5.2 Counter-offer——Payment5.3 Counter-offer——Price（2）5.4 Reply to the Counter——Offer5.5 Counter-offer——QuantityDiscussionPracticeSkill TrainingUnit 6 AcceptanceRelevant KnowledgeUseful SentencesSpecimen Letters6.1 Place an Order （1）6.2 Confirm Supply6.3 Send a Contract6.4 Place an Order （2）DiscussionPracticeSkill TrainingUnit 7 Contracts and AgreementsRelevant KnowledgeUseful SentencesSpecimen Letters7.1 Sales Contract7.2 Purchase Confirmation7.3 Exclusive Agency AgreementDiscussionPracticeSkill TrainingTask 4 Implementation of ContractUnit 8 Establishing and Amending an L/CRelevant KnowledgeUseful SentencesSpecimen Letters8.1 Urge the Establishment of an L/C （1）8.2 Urge the Establishment of an L/C （2）8.3 Reply to the above Letter8.4 Extend the L/C8.5 Amend the L/C （1）8.6 Amend the L/C （2）8.7 Change the Payment TermDiscussionPracticeSkill TrainingUnit 9 Chartering Ship and Effecting ShipmentRelevant KnowledgeUseful SentencesSpecimen Letters9.1 Inquire Freight （1）9.2 Inquire Freight （2）9.3 Inquire Freight （3）9.4 Reply （1）9.5 Shipping Instruction9.6 Urging Shipment9.7 Reply （2）9.8 Shipping AdviceDiscussionPracticeSkill TrainingUnit 10 Covering InsuranceRelevant KnowledgeUseful SentencesSpecimen Letters10.1 Apply for Insurance10.2 Confirm Having Covered Insurance10.3 Ask for Additional Insurance10.4 Insurance PolicyDiscussionPracticeSkill TrainingUnit 11 Making a Complaint and ClaimRelevant KnowledgeUseful SentencesSpecimen Letters11.1 Complaint and Claim——Inferior Quality11.2 Complaint and Claim——Wrong Articles and the Inferior Quality11.3 ReplyDiscussionPracticeSkill TrainingTask 5 Other Letters WritingUnit 12 Seeking and Asking to Be an AgentRelevant KnowledgeUseful SentencesSpecimen Letters12.1 Seek an Agent12.2 Reply（l）12.3 Ask to Be an Agent12.4 Reply（2）12.5 Reply（3）DiscussionPracticeSkill TrainingUnit 13 Congratulation and Appreciation LetterRelevant KnowledgeUseful SentencesSpecimen Letters13.1 Congratulation Letter（1）13.2 Congratulation Letter（2）13.3 Appreciation Letter（1）13.4 Appreciation Letter（2）DiscussionPracticeSkill TrainingUnit 14 Promotion and Invitation LetterRelevant KnowledgeUseful SentencesSpecimen Letters14.1 Promotion （1）14.2 Promotion （2）14.3 Invitation （ 1 ）14.4 Invitation （2）14.5 Reply to InvitationDiscussionPracticeSkill TrainingUnit 15 Job-application WritingRelevant KnowledgeUseful SentencesSpecimen Letters15.1 Cover Letter15.2 Resume15.3 Follow-up LetterDiscussionPracticeSkill TrainingTask 6 Integrative Writing Skill TrainingRelevant KnowledgeLetter WritingBibliography

章節(jié)摘錄

　　The effectuation of shipment signifies the seller s fulfillment of the obligation tomake delivery of the goods. So far as foreign trade is concerned， shipment is mostlymade by ocean vessels， tramp or liner. With the rapid development of internationaltrade， transportation facilities have greatly improved to meet the demand.　　In practice， shipment involves such procedures as booking shipping space orchartering a ship， clearing the goods through the customs， completing shippingdocuments， dispatching shipping advice and shipping instruction.　　Letters regarding shipment are usually written for the following purposes：tocharter a ship， to urge an early shipment;to amend shipping terms;to give shippingadvice and shipping instruction;to dispatch shipping documents and so on.　　1. We should be glad if you could manage to ship the goods by s/sDONGFENG sailing from Shanghai on May 1".　　2. We shall appreciate it if you will effect shipment as soon as possible， thusenabling our buyers to catch the brisk demand at the start of the season.　　3. We hope that by the time you receive this letter， you will have the goodsready for shipment.

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