出版時(shí)間:2008-4 出版社:對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社 作者:暴金玲 頁(yè)數(shù):134
前言
世界經(jīng)濟(jì)一體化、貿(mào)易全球化的趨勢(shì)在日益發(fā)展,世界各國(guó)的國(guó)際貿(mào)易、國(guó)際物流等活動(dòng)日益繁榮。我國(guó)加入WTO以來(lái),第三產(chǎn)業(yè)占國(guó)民經(jīng)濟(jì)的比重日益攀升,商貿(mào)服務(wù)作為國(guó)民經(jīng)濟(jì)的重要支柱也日益活躍。培養(yǎng)具有國(guó)際視野、掌握國(guó)際商貿(mào)理論和操作技能、熟悉國(guó)際貿(mào)易活動(dòng)的運(yùn)作規(guī)律及其游戲規(guī)則、面向貿(mào)易活動(dòng)一線的外向型經(jīng)營(yíng)管理人才是一項(xiàng)急迫而又長(zhǎng)期的任務(wù)?! ∫苑?wù)為宗旨,以就業(yè)為導(dǎo)向,走產(chǎn)學(xué)結(jié)合的發(fā)展道路,是新時(shí)期職業(yè)教育的辦學(xué)指導(dǎo)思想。貫徹這一思想的關(guān)鍵是建立校企合作、工學(xué)結(jié)合的人才培養(yǎng)模式,要變知識(shí)本位為能力本位
內(nèi)容概要
全書共分12章,不僅包括商務(wù)英語(yǔ)寫作的基礎(chǔ)知識(shí),還包含了外貿(mào)交往過(guò)程中各環(huán)節(jié)的基本業(yè)務(wù),內(nèi)容有:建立商務(wù)聯(lián)系、詢價(jià)與回復(fù)、報(bào)價(jià)與報(bào)盤、還盤、訂貨與回復(fù)、商務(wù)合同、支付方式、包裝與運(yùn)輸、保險(xiǎn)、索賠與理賠、代理等。 本教材在編寫方式上,每一章節(jié)都有與外貿(mào)英語(yǔ)函電相關(guān)內(nèi)容的寫作技巧介紹,列舉了大量的樣例及詳細(xì)的注釋,便于學(xué)生自學(xué)。為幫助學(xué)生鞏固、消化所學(xué)的知識(shí)要點(diǎn),提高對(duì)知識(shí)的運(yùn)用能力,本教材在每一章節(jié)還設(shè)計(jì)了大量形式多樣的綜合練習(xí)題,并結(jié)合外貿(mào)業(yè)務(wù)增加了案例分析,增強(qiáng)了教材的針對(duì)性和實(shí)用性。 本教材可作為應(yīng)用型本科、高職高專院校國(guó)際貿(mào)易專業(yè)的教學(xué)用書,也可以作為職業(yè)資格考前培訓(xùn)的教材,還可以作為從事外貿(mào)工作人員自學(xué)的參考用書。
書籍目錄
Unit 1 Basic Knowledge of Business Letter WritingUnit 2 Establishing Business RelationsUnit 3 Enquiries and RepliesUnit 4 Quotations, Offers and Sales LettersUnit 5 Counter OffersUnit 6 Orders and AcknowledgementsUnit 7 Business ContractUnit 8 PaymentUnit 9 Packing and ShipmentUnit 10 InsuranceUnit 11 Complaints and ClaimsUnit 12 AgencyAppendix Key to the ExercisesReferences
章節(jié)摘錄
With the rapid development of global economics,business letters are becoming more and more frequently used to build and maintain a close and friendly relationship among all kinds of enterprises.especially overseas.There are mainly four functions of a business letter:(1)to ask for or to convey information;(2)to make or to accept an offer;(3)to deal with matters concerning negotiation of business;(4)to remind the recipient of the sender,s existence.Therefore,to write a letter of good quality is very important for companies that are engaged in foreign trade and commercial activities.There are some basic requirements and certain formats of business letters for students majoring in International Trade and Business English to follow. 1.Principles of Business Letter Wilting There are some common requirements in the writing of a business letter,especially for the body of the letter.which are known as the”seven C’s”:correctness,conciseness,clarity.Concreteness,completeness,courtesy,and consideration.Those seven C principles are virtually reflected at different levels of a business letter,which refers to the language,content.attitude and form of the letter.That’S to say,when one is writing a business letter,he or she should pay attention to the four aspects and manage to meet those seven principles.
編輯推薦
《外貿(mào)英語(yǔ)函電》的特點(diǎn)是: 第一,面向應(yīng)用型本科和高職高專教育的實(shí)際情況,其內(nèi)容按需要而設(shè),注重實(shí)效。 第二,理論問(wèn)題既注重系統(tǒng)性,又注重實(shí)用性和針對(duì)性。 第三,以實(shí)例問(wèn)題引導(dǎo)出課程內(nèi)容,最終回到解決問(wèn)題上來(lái),并強(qiáng)化案例閱讀、案例分析部分,增大了訓(xùn)練和演練的比重,以培養(yǎng)學(xué)生獨(dú)立分析問(wèn)題和解決問(wèn)題的能力?! 〉谒?,深入淺出,簡(jiǎn)明扼要,既方便教學(xué)又方便學(xué)生自學(xué)?! 〉谖澹詰?yīng)用為目標(biāo),引導(dǎo)案例、課程內(nèi)容、案例閱讀和課后訓(xùn)練等內(nèi)容密切銜接?! 〉诹⒅貒?guó)際貿(mào)易活動(dòng)的工作項(xiàng)目和工作流程,使知識(shí)運(yùn)用更加注重實(shí)際效果。 本套教材適用于應(yīng)用型本科、高職高專院校國(guó)際貿(mào)易及相關(guān)專業(yè)的教學(xué)需要,可以作為教學(xué)用書。也可以作為職業(yè)資格培訓(xùn)教材,還可以作為從事外貿(mào)工作人員自學(xué)的參考用書。
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