對外貿(mào)易實(shí)務(wù)英語讀本

內(nèi)容概要

《對外貿(mào)易實(shí)務(wù)英語讀本》的編寫目的是使讀者初步學(xué)會怎樣做好進(jìn)出口業(yè)務(wù)工作。它適用于從事對外經(jīng)濟(jì)活動的干部，尤其是外貿(mào)工作者，并可供對外經(jīng)濟(jì)貿(mào)易、財經(jīng)、財貿(mào)、金融、企業(yè)管理等大專院校學(xué)員學(xué)習(xí)與參考之用。《對外貿(mào)易實(shí)務(wù)英語讀本》內(nèi)容包括進(jìn)出口策略、市場銷售、貿(mào)易條款、靈活多樣的貿(mào)易方式、包裝裝璜、出口單證、運(yùn)輸、保險、國際支付、商業(yè)信貸、進(jìn)出口程序、發(fā)盤、接受、成交、成本計算、貿(mào)易合同、業(yè)務(wù)進(jìn)程、商品檢驗(yàn)、技術(shù)轉(zhuǎn)讓、商標(biāo)、專利、仲裁、出口許可證、企業(yè)組織、國內(nèi)外專業(yè)人員和機(jī)構(gòu)等等專題。

書籍目錄

Section 1 The Importance of Developing Export Trade
Section 2 Exporting What Is It All About?
Section 3 Finding Markets for Products
Section 1 The Export Product
Section 5 Setting Export Prices
Section 6 Marketing Channels and Customers
Section 7 ExportMarketing Communications
Section 8 Export Procedures A Broad Outline
Section 9 Export Documentation
Section 10 Packing for Shipment
Section 1 1 Ocean Freight
Section 12 Types of Bill of Lading
Section 13 Air Freight
Section 11 Unitization
Section 15 Multi-modal Transport
Section 16 Terms of Delivery
Section 17 The Three Popuiar Trade Terms
Section 18 Quoting a Price
Section 1 9 Business Contract
Section 20 Export Costing
Section 21 Getting Paid
Section 22 Documentary Credit
Section 23 Type of Letter of Credit
Section 21 Documentary Collection
Section 25 Processing a Collection
Section 26 Export Finance
Section 27 Financing Techniques
Section 28 Cargo Insurance
Section 29 Commodity Inspection
Section 30 Export Licencing System
Section 31 Executinga Sales Contract
Section 32 Varjous Forms of Flexibte Trade
Section 33 Acquisition of Technology
Section 34 Import Procedures
Section 35 Trade Marks
Section 36 Patent
Section 37 Arbitration
Section 38 Office Organization
Section 39 Functions of Specialists
Section 40 Trade Facilitation Organizations
Section 41 Economic Returns--Core of Techniques

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