物流英語

內(nèi)容概要

本書以培養(yǎng)高職高專高素質(zhì)技能型物流人才為目的，是物流管理專業(yè)學(xué)生的專業(yè)英語用書，亦可作為物流企業(yè)從業(yè)人員提高物流專業(yè)英語水平的培訓(xùn)用書，對廣大社會自學(xué)者也是非常有益的參考書。    本書在編寫過程中注重以下特點：    1。本書嚴格按照教育部關(guān)于“加強職業(yè)教育、注重實踐教學(xué)、強化應(yīng)用技能培養(yǎng)”的教育教學(xué)改革精神和要求，充分體現(xiàn)高職英語教學(xué)的實用性與職業(yè)性特征。內(nèi)容選材專業(yè)性突出，涵蓋物流業(yè)務(wù)在供應(yīng)鏈大環(huán)境中從原材料采購到終端用戶的全過程。在進行專業(yè)外語教學(xué)的同時，給學(xué)生提供最新物流理念和專業(yè)知識，體現(xiàn)了現(xiàn)代物流技術(shù)與管理的發(fā)展趨勢．    2．本書參閱了大量國內(nèi)外新近出版的書刊資料，選用來源于外文物流文獻和英文原著的內(nèi)容，保證語言的原汁原味，并力求語言簡明易懂、準確生動，以利于學(xué)生模仿和學(xué)習(xí)。通過本書的學(xué)習(xí)，學(xué)生既可以熟悉物流各個運作環(huán)節(jié)的專業(yè)表達，又能夠提高專業(yè)英語的應(yīng)用技能。    3．注重教學(xué)實效，全面提高高職學(xué)生的英語應(yīng)用能力。為了使學(xué)生學(xué)有所獲、學(xué)有所用，本書重點強化“討論辯論”和“案例分析”兩方面訓(xùn)練。教學(xué)單元采用雙課文形式，每章分text A與text B兩課，每章的課文前注明學(xué)習(xí)目標，每篇課文附有專業(yè)詞匯、泣釋講解以及對課文內(nèi)容提出問題供學(xué)生進行課堂討論與辯論。每章后附有本章小結(jié)、課外練習(xí)和補充閱讀材料，其中課外練習(xí)包括句子翻譯和案例分析，尤其是增加了案例分析的練習(xí)，加強了實訓(xùn)環(huán)節(jié)，理論聯(lián)系實際，增強學(xué)生的實踐分析能力。    4。本書配有內(nèi)容詳盡、制作精莢的電子課件，凡將本書用作教材的學(xué)校或教師可向出版社索取。

書籍目錄

Chapter 1  Overview of Logistics   Text A  Logistics   Text B  The Work of Logistics   Summary   Practice   Supplementary ReadingChapter 2  Supply Chain Management   Text A  The Supply-Chain Concept   Text B  The Supply-Chain Structure and Integration   Summary   Practice   Supplementary ReadingChapter 3  Procurement   Text A  Procurement   Text B  The Procurement Process   Summary   Practice   Supplementary ReadingChapter 4  Inventory Management   Text A  Inventory   Text B  Fundamental Approaches to Managing Inventory   Summary   Practice   Supplementary ReadingChapter 5  Customer-oriented Marketing and Sales   Text A  New Concepts of Logistics Marketing  Text B  Customer Accommodation   Summary   Practice   Supplementary ReadingChapter 6  Transportation Management   Text A  Transportation   Text B  The Transportation Modes   Summary   Practice   Supplementary ReadingChapter 7  International Transportation   Text A  Maritime Shipping   Text B  Air Freight   Summary   Practice   Supplementary ReadingChapter 8  Containerization   Text A  Introduction of Containerization   Text B  Intermodal Transportation   Summary   Practice   Supplementary ReadingChapter 9  Logistics Documents    Text A  Bill of Lading    Text B  Other Documents    Summary    Practice    Supplementary ReadingChapter 10  Logisticslnformation Technology    Text A  Overview of Logistics Information Technology    Text B  Electronic Data Interchange and Bar-coding    Summary    Practice    Supplementary Reading各章課文譯文  第一章  物流概述  第二章  供應(yīng)鏈管理  第三章  采購  第四章  庫存管理  第五章  以顧客為中心的市場營銷  第六章  運輸管理  第七章  國際運輸  第八章  集裝箱化  第九章  物流單據(jù)  第十章  物流信息技術(shù)附錄參考文獻

章節(jié)摘錄

　　Transportation is the creation of place and time utility. When goods aremoved to places where they have higher value than they had at the places fromwhich they originated, they have place utility. Time utility means that this serviceoccurs when it is needed. Time and place utility are provided to passengerswhenthey are moved from where they don't want to be to places where they do want tobe,and at the demanded time.　　Some individuals find it difficult to understand the nature of transportationbecause it is a service and not a physical, tangible product, transportation is aservice to the user, but it has basic characteristics that make purchasing thisservice similar to buying goods.　　One aspect of transportation is the movement service. This includes speed（whether it is door to door or terminal to terminal）, reliability,and the frequencyof the service. Another factor is the equipment used,which is a major factor forboth passengers and freight. For passengers, the equipment affects comfort andsafety. For freight, equipment affects shipment preparation, the size of theshipment, and loading and unloading costs.　　The third factor is the cost of the transportation service. Cost includes acharge or rate quoted by the primary carrier as well as any peripheral costs borneby the user; the latter might include pickup and deliver costs, packagingrequirements, damage or detention charges, and special service charges such asrefrigeration or heat.　　……

編輯推薦

　　《物流英語》由李珍主編，以培養(yǎng)高職高專高素質(zhì)技能型物流人才為目的，是物流管理專業(yè)學(xué)生的專業(yè)英語用書，亦可作為物流企業(yè)從業(yè)人員提高物流專業(yè)英語水平的培訓(xùn)用書，對廣大社會自學(xué)者也是非常有益的參考書。

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