英語口語基礎(chǔ)教程

內(nèi)容概要

《英語口語基礎(chǔ)教程》一書題材豐富，不僅包括傳統(tǒng)的口語話題，而且還涉及具有濃郁時代氣息的主題；語言地道，既編排了較規(guī)范的語言文本，也提供了較口語化的對話，其中包括大量的英美口語習(xí)慣用語；練習(xí)形式多樣且圖文并茂，既有循序漸進(jìn)的語音訓(xùn)練，也有提供談話背景的規(guī)范文本和可供模仿和背誦的語言素材，還有拓展性口語練習(xí)。全書共40個單元，可供基礎(chǔ)階段英語專業(yè)口語課使用，也可用作大學(xué)英語研究生和本科生教材。

書籍目錄

Unit 1Unit 2Unit 3Unit 4Unit 5Unit 6Unit 7Unit 8Unit 9Unit 10Unit 11Unit 12Unit 13Unit 14Unit 15Unit 16Unit 17Unit 18Unit 19Unit 20Unit 21Unit 22Unit 23Unit 24Unit 25Unit 26Unit 27Unit 28Unit 29Unit 30Unit 31Unit 32Unit 33Unit 34Unit 35Unit 36Unit 37Unit 38Unit 39Unit 40KeysReferences

章節(jié)摘錄

　　Advertisers tend to think big and perhaps this is why theyre always coming in for criticism．Their critics seem to resent them because they have a flair for self-promotion and because they have SO much money to throw around．“It’S iniquitous”they say， “that this entirely unproductive industry（if we can call it that）should absorb millions of pounds each year．It only goes to show how much profit the big companies are making．Why don’t they stop advertising and reduce the price of their goods? After all.it’s the consumer who pays．”　　The poor old consumer! Hed have to pay a great deal more if advertising didnt create mass markets for products．It is precisely because of the heavy advertising that consumer goods are SO cheap．But we get the wrong idea if we think the only purpose of advertising is to sell goods．Anther equally important function is to inform．A great deal of the knowledge we have about household goods derives largely from the advertisements we read．　Advertisements introduce US to new products or remind US of the existence of ones we already know about．Supposing you wanted to buy a washing- machine，it is more than likely you would obtain details regarding performance，price， etc．from an advertisement．　　Lots of people pretend that they never read advertisements，but this claim may be seriously doubted．It is hardly possible not to read advertisements these days, And what fun they often are，too! Just think what a railway station or a newspaper would be like without advertisements．Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful，witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities．

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