出版時間:2012-1 出版社:外文出版社 作者:巨 譯者:巨小衛(wèi)
內(nèi)容概要
全面真實地再現(xiàn)國際商務(wù)情景,展現(xiàn)最典型的談判語言,總結(jié)最重要的談判技巧。
Part 1 談判的5個關(guān)鍵步驟
Part 2 談判的4個重要技巧
Part 3 談判中的常見錯誤及防范策略
Part 4 建立信任關(guān)系
Part 5 貿(mào)易談判
Part 6 成交
Part 7 合資談判
Part 8 房地產(chǎn)談判
Part 9 股市談判
Part 10 專利、薪資等談判
MP3錄音光盤包括所有情景對話的美音朗讀。
作者簡介
Amanda Crandell
Ju,王牌暢銷書《商務(wù)英語情景口語100主題》作者,在國際商務(wù)領(lǐng)域擁有相當(dāng)豐富的從業(yè)經(jīng)驗,在跨文化交流中表現(xiàn)尤其突出;曾供職于廣播電臺、紙質(zhì)新聞媒體、美國國會山聯(lián)邦政府;近期專攻市場營銷與品牌合并;本科畢業(yè)于楊伯翰大學(xué),主修國際文化專業(yè)。
書籍目錄
Part 1 Five Key Steps in Principled Negotiation
談判的五個關(guān)鍵步驟
1 Separate the people from the problem 將人和事區(qū)分開來
2 Focus on the interests behind the positions 關(guān)注立場背后的利益
3 Invent options for mutual gain 創(chuàng)造雙贏的選擇
4 Use independent standards 使用獨立的標(biāo)準(zhǔn)
5 Consider best alternative if negotiation doesn’t reach agreement
無望達(dá)成協(xié)議時考慮最佳備選方案
Part 2 Four Negotiation Skills to Master 談判的四個重要技巧
6 Don’t negotiate against yourself 別為難自己
7 Offering a choice 給對方提供選擇
8 Never prove the other person wrong 不要試圖證明別人的錯誤
9 Don’t give a concession away without receiving one in
return沒有回饋就不要做出讓步
10 Establishing limits before you start your
negotiation談判開始前設(shè)好限制條件
Part 3 Most Common Mistakes in Negotiation — How to Avoid
Them談判中的常見錯誤及防范策略
11 Beginning your negotiation too soon 過早開始談判
12 Not negotiating with the right person 沒有找對談判對象
13 Not being flexible on a position — locking on 固執(zhí)己見,不會變通
14 Feeling helpless or powerless 感到無助或無能為力
15 Worrying about losing control of the negotiation 擔(dān)心喪失主動權(quán)
16 Forgetting your goals or losing track of getting to them
遺忘目標(biāo)或偏離方向
17 Too much worrying about the other party’s feelings or goals
過多考慮對方的感受和目的
18 Mind going blank — brain freeze 大腦一片空白
19 Falling for physical manipulations 受物質(zhì)因素干擾
20 Losing sight of closing the deal 忽略了收尾
Part 4 Building Relationships of Trust 建立信任關(guān)系
21 Meeting and Receiving 會面和迎接
22 Introductions 相互介紹
23 Attending conventions參加會議
24 Small talk — breaking the ice 通過聊天打破陌生
25 Finding out more — how to let the other party know you’re
interested 了解更深讓對方知道你感興趣
Part 5 Trade Negotiation 貿(mào)易談判
26 Starting inquiry negotiation 開始詢盤
27 Agreement on price 價格協(xié)議
28 Discussing transportation issues and shipping options
討論運輸和貨運
29 Discussing payment options 討論支付選擇
30 Checking on shipment status 核實貨運狀態(tài)
Part 6 Sealing the Deal 成交
31 Making concessions 作出讓步
32 Discussing the bottom line 討論底線
33 Accepting and confirming the terms 確認(rèn)并接受條件
34 Closing the deal 成交
35 Quality control issues 質(zhì)量監(jiān)控事宜
Part 7 Joint Venture 合資
36 Finding a partner 尋找合伙人
37 Showing interest 表示有興趣
38 Discussing terms 談條件
39 Establishing a foreign office 設(shè)立駐外辦事處
Part 8 Real Estate 房地產(chǎn)
40 Getting started 初步洽談
41 Property evaluation and selection 房產(chǎn)評估和篩選
42 Making an offer 出價
43 Closing the deal 成交
Part 9 Stock Market 股市
44 Buying / selling stocks 買賣股票
45 Short selling賣空
46 International markets 國際市場
Part 10 Other Negotiation Topics 其他談判
47 Technology transfer 技術(shù)轉(zhuǎn)讓談判
48 Copyright and patents 版權(quán)和專利談判
49 Employment negotiation 雇用談判
50 Negotiating salary and benefits 工資和福利談判
圖書封面
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