電子商務(wù)

前言

Welcome to the world of online，real-time，just-in-time e-commerce and e-business viathe Internet-the superhighway of today’s commerce here and abroad.whether it ise-commerce，e-business，supply chain，or networking global business，the goal of thismaturing industry is to improve the quality of life and the quality of time。There is virtu-ally nothing today that is not affected by the electronics that bring people，technologies,and processes together in the interest of time saving,efficiency,productivity,and humancomfort.Even the nonprofit sector from churches to schools，has adopted the Woridwide wcb to establish a presence.The Internet is the foundation for a new industrial order.It is a noose for medioc-rity.The e-corporation is combining computers,the web.and enterprise software tochange everything about how it operates.The Net is about choice，freedom，and con-trol.The Net is about pull（not push）advertising and marketing goods and services.Consumers can now shop and get the truth.Retailers come to customers not like theold days and ways.Everything is an auction.It is the end of geography.Products andinformation about goods and services come to my place，during my convenient time.The famous scientist Albert Einstein once said.“I prefer imagination over knowl-edge.”If e-commerce were there during his time.he probably would have said，“I prefercreativity through imagination，knowledge through experience，and profitabilitythrouRh competitive advantage.”E-commerce offers all these.It is an American inven。tion and will go down in history as the mark of leadership through ereativity,addingvalue to customers worldwide.whether you are a student or a venture capitalist.youshould benefit from the fundamentals and technologies that make e.commerce a reafitvy.This is what this edition is all about.

內(nèi)容概要

本書按生命周期整合了電子商務(wù)的概念、方法、過程和技術(shù)等各個方面，是一本綜合性的介紹電子商務(wù)理論和實踐的好書。全書分為5個部分，分別討論了電子商務(wù)的起源和發(fā)展、技術(shù)基礎(chǔ)和體系結(jié)構(gòu)、商業(yè)策略、安全系統(tǒng)和支付體系，以及管理與客戶關(guān)系問題。本書內(nèi)容豐富，案例分析詳實，涉及了一些諸如博客、間諜軟件、廣告軟件等最近流行的對電子商務(wù)發(fā)展產(chǎn)生很大影響的新話題。    本書可作為高等院校計算機、電子商務(wù)、管理、MBA等專業(yè)電子商務(wù)課程的教材。

作者簡介

Elias M-Awad世界知名的電子商務(wù)專家，尤其擅長銀行信息化技術(shù)方面的研究?，F(xiàn)任弗吉尼亞大學(xué)Mclntire商學(xué)院弗吉尼亞銀行家協(xié)會講席教授，有著40多年的教學(xué)和科研經(jīng)驗。他還兼任IT咨詢公司國際技術(shù)集團(ITG)的CEO，咨詢業(yè)務(wù)遍布23個國家和地區(qū)。除本書外，他還著有知識管理、專家系統(tǒng)方面的暢銷教材，并已翻譯成德文、西班牙文、葡萄牙文、阿拉伯文等多種文字。

書籍目錄

PART I　FIRST THINGS FIRST 要事先辦　CHAPTER 1　The Dawn of a Maturing lndustry 一個成長中的產(chǎn)業(yè)的晨曦　　　　In a Nutshell 簡介　　　　First Things First 要事先辦　　　　Marks of Maturity 成熟的標志　　　　What Is E-Commerce? 什么是電子商務(wù)　　　　E-Commerce Is Not E-Business 電子商務(wù)不是電子業(yè)務(wù)　　　　The Drivers 驅(qū)動力　　　　Myths You Should Know 一些似是而非的論調(diào)　　　　Advantages and Issues in E-Commerce 電子商務(wù)的優(yōu)勢和問題　　　　Benefits and Limitations of the Internet 因特網(wǎng)的益處和局限　　　　Role of E-Strategy 數(shù)字化戰(zhàn)略的作用　　　　Value Chain in E-Commerce 電子商務(wù)中的價值鏈　　　　Integrating E-Commerce 整合電子商務(wù)　　　　E-Commerce Business Models 電子商務(wù)業(yè)務(wù)模式　　　　Managerial Implications 管理心得　　　　Summary 小結(jié)　　　　Key Terms 關(guān)鍵術(shù)語　　　　Test Your Understanding 理解題　　　　Discussion Questions 討論題　　　　Web Exercises Web練習(xí)題　　　CHAPTER 2　The World Wide Web 萬維網(wǎng)　　　　In a Nutshell 簡介　　　　The Internet Today 今日因特網(wǎng)　　　　The Making of the World Wide Web 萬維網(wǎng)的打造　　　　Internet Service Providers 因特網(wǎng)服務(wù)提供商　　　　Web Fundamentals Web的基礎(chǔ)　　　　Internet Services and Languages 因特網(wǎng)服務(wù)和語言　　　　Managerial Implications 管理心得　　　　Summary 小結(jié)　　　　Key Terms 關(guān)鍵術(shù)語　　　　Test Your Understanding 理解題　　　　Discussion Questions 討論題　　　　Web Exercises Web練習(xí)題　　PART II　　THE TECHNOLOGY OF E-COMMERCE 電子商務(wù)的技術(shù)　CHAPTER 3　Internet Architecture 因特網(wǎng)架構(gòu)　　　　In a Nutshell 簡介　　　What is a Network? 什么是網(wǎng)絡(luò)　　　　Information Transfer 信息傳送　　　　Network Hardware 網(wǎng)絡(luò)硬件　　　　Design Considerations 設(shè)計考慮　　　　Managerial Factors 管理因素　　　　E-Commerce Issues 電子商務(wù)問題　　　　Management Implications 管理心得　　　　Summary 小結(jié)　　　　Key Terms 關(guān)鍵術(shù)語　　　　Test Your Understanding 理解題　　　　Discussion Questions 討論題　　　　Web Exercises Web練習(xí)題　　　CHAPTER 4　Intranets and Extranets 內(nèi)聯(lián)網(wǎng)和外聯(lián)網(wǎng)　　　　In a Nutshell 簡介　　　　The Basics 基本概念　　　　The Technical Infrastructure 技術(shù)基礎(chǔ)設(shè)施　　　　Planning an Intranet 規(guī)劃內(nèi)聯(lián)網(wǎng)　　　　E-Mail and the Intranet 電子郵件和內(nèi)聯(lián)網(wǎng)　　　　Back to Blogging 回到博客　　　　Instant Messaging 即時通信　　　　Extranets and SCM 外聯(lián)網(wǎng)與供應(yīng)鏈管理　　　　Management Implications 管理心得　　　　Summary 小結(jié)　　　　Key Terms 關(guān)鍵術(shù)語　　　　Test Your Understanding 理解題　　　　Discussion Questions 討論題　　　　Web Exercises Web練習(xí)題　　　CHAPTER 5　Hosting Your Web Site 托管網(wǎng)站　　　CHAPTER 6　Mobile Commerce：The Business of Time 移動商務(wù)：新時代的業(yè)務(wù)　　PART III　E-STRATEGIES AND TACTICS 數(shù)字化戰(zhàn)略和戰(zhàn)術(shù)　CHAPTER 7　Building E-Presence 建立網(wǎng)站　　　CHAPTER 8　Web Site Evaluation and Usability Testing 網(wǎng)站評價和可用性測試　　　CHAPTER 9　Internet Marketing 因特網(wǎng)營銷　　　CHAPTER 10　Web Portals and Web Services Web門戶和Web服務(wù)　　　CHAPTER 11　Business-to-Business E-Commerce 企業(yè)對企業(yè)電子商務(wù)模式　　　CHAPTER 12　E-Core Values: Ethical, Legal, Taxation, and International Issus 電子化核心價值：道德、法律、稅務(wù)和國際化問題　　PART IV　SECURITY THREATS AND PAYMENT SYSTEMS 安全威脅和支付體系　CHAPTER 13　E-Security and the USA Patriot Act 電子安全與美國愛國者法案　　　CHAPTER 14　Encryption：A Matter of Trust 加密：事關(guān)信任　　　CHAPTER 15　Getting the Money 賺錢　　PART V　MANAGERIAL AND CUSTOMER-RELATED ISSUES 管理問題和客戶相關(guān)問題　CHAPTER 16　Going Online 走向在線　　References 參考文獻　　Index 索引

章節(jié)摘錄

插圖：FAKES AND FORGERIES.The availability of the Internet has spawned theonline sale of fake passports，Socia！Security cards,driver’s licenses，college diplomas,birth certificates,and even IDs for police officers and FBI agents.Some of them are soauthentic looking that it takes a real expert to detect the forgery. This new and growingInternet problem accounts for more than 30 percent of all fake ID documents in the United States.There are three levels of fake-ID procurement：Some web sites sell authentic-looking documents in the customer's name. Others sell templates that allow customersto make their own phony documents.The third level is the do-it-yourself counterfeiter.Thomas w.Seitz.who used phony documents to get car loans.currently is serving athree-year state prison term for theR by deception and forgery.CYBER TERRORISM.The September 11.2001，terrorist attacks struck fear inthe heart of America and made us rethink our safety,security,and well-being.Theattacks of Al-Qaeda inspired a newfound sense of vulnerability,demonstrating thatterrorists of all types may be knocking on our door and threatening us.

編輯推薦

《電子商務(wù):從愿景到實現(xiàn)(英文注釋版·第3版)》是一部電子商務(wù)領(lǐng)域的名著，案例豐富，內(nèi)容新穎，已被翻譯為世界多種文字。作者豐富的學(xué)術(shù)研究和業(yè)界實際工作經(jīng)驗在書中有著完美的體現(xiàn)。書中全面闡述了電子商務(wù)的概念、技術(shù)和策略，很好地兼顧了技術(shù)和管理層面?！峨娮由虅?wù):從愿景到實現(xiàn)(英文注釋版·第3版)》是計算機、電子商務(wù)、管理、金融、市場營銷等相關(guān)專業(yè)本科生電子商務(wù)課程的理想教材，對于需要了解電子商務(wù)知識的咨詢師、系統(tǒng)設(shè)計師、規(guī)劃師、項目經(jīng)理等也是很好的參考書?！峨娮由虅?wù):從愿景到實現(xiàn)(英文注釋版·第3版)》特色內(nèi)容豐富，案例翔實，討論了博客、聊天軟件、搜索引擎、網(wǎng)絡(luò)營銷、移動電子商務(wù)、企業(yè)門戶、供應(yīng)鏈管理、客戶關(guān)系管理、Web服務(wù)、安全和支付體系等新主題。大量的背景信息和圖表、每章配套的討論題和Web練習(xí)題，幫助讀者學(xué)習(xí)和理解。論述深入淺出、明白易懂。

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