職通商務(wù)英語(yǔ)-綜合教程-3

內(nèi)容概要

　　隨著經(jīng)濟(jì)全球化的進(jìn)一步發(fā)展，我國(guó)與世界各國(guó)的經(jīng)濟(jì)合作日益擴(kuò)大，國(guó)際商貿(mào)交往日益頻繁。在對(duì)國(guó)際化商貿(mào)人才需求日益增加的同時(shí)，社會(huì)對(duì)高素質(zhì)商貿(mào)人才的英語(yǔ)應(yīng)用能力的要求愈來(lái)愈高，進(jìn)而對(duì)商務(wù)英語(yǔ)教學(xué)的載體——商務(wù)英語(yǔ)教材的編寫也提出了更高的要求?！堵毻ㄉ虅?wù)英語(yǔ)》系列教材旨在提高學(xué)習(xí)者的商務(wù)英語(yǔ)語(yǔ)言交際技巧，培養(yǎng)其熟練掌握英語(yǔ)，通曉商務(wù)知識(shí)，熟悉國(guó)際商務(wù)環(huán)境，善于跨文化交際的能力，以滿足現(xiàn)代社會(huì)對(duì)商貿(mào)人才的需求。

書(shū)籍目錄

Unit 1 Trade Practice 1Section I Trade Tetins 7Section II UCP 600 6SectionⅢ Incoterms 2000 11Unit 2 Trade PolicySection I Chinas Foreign Trade Policy after WTO Accession 13Section II U.S.Foreign Trade and Global Economic Policies 19Section Ⅲ EU Must Lead on Trade Policy 23Unit 3 Global Market PlaceSection I Emerging Markets 25Section II The Marketplace of North America 30SectionⅢ The BRICs 35Unit 4 Trade ProcedureSection I Trade Procedure 37Section Il Transportation 43Section m Documents Used in International Trade Procedure 47Unit 5 Business ContractSection I Business Contract 49Section II Sales Contract 55Section Ⅲ Genetal Introduction to CISG 60Unit 6 Foreign ExchangeSection I Foreign Exchange Market 63Section II Foreign Exchange Rate 69SectionⅢ New Currency-Euro 73Unit 7 Management in International BusinessSection I International Operations Management 75Section II Human Resource Management 81SectionⅢ ISO 9001 86Unit 8 The Role of Culture in BusinessSection I The Cultural Dimension of International Business 89Section II The Role of Japanese Culture in Business 95Section Ⅲ Cultural Awareness 100Unit 9 nternational Strategic AlliancesSection I International Strategic Alliances 103Section II European Union 108Section m WTO，NAFTA and APEC 112Unit 10 Cross-cultural CommunicationSection I Cross culture in International Business 115Section H Company Language 121Section m Cross cultural Communication 125Glossary 127UsefuI Expressions 139

章節(jié)摘錄

　　Industrial / Enterprise Competitiveness　　There are two opposite opinions on the international competitiveness of Chinese industries and enterprises: one that considers Chinese enterprises not to beinter nationally competitive, and the other that regards Chinas industrial and enter prise competitiveness to be sufficient for China to shortly become the worlds factory.　　The most competitive advantage of Chinese enterprise, indeed, almost the only advantage that Chinese enterprises enioy is the cost of labor. When endorsing theidea of China as the worlds factory, Chinese scholars typically mention Chinas amplesup ply of low-cost labor, its vast domestic market, the presence of political will, andre form-oriented policies. Also, Chinas manufacturing capacity is very strong.　　Globalization and Regionalism　　Government documents considered globalization to be an unstoppable trendlong before Chinas WTO accession. Since ioining the WTO, the government hasbeen stressing the benefits of partici pating in globalization more than the negativeconsequences. Chinas position in globalization is considered to be advantageous dueto Chinas massive domestic market, its wide range of industries, and its capacity toprovide a huge supply of low-cost labor for foreign direct investment. Its market-sizeadvantage, its industrial production capabilities, and its low labor costs, combined withforeign capital, technologies and management, suggest that a highly competitive openeconomy could be created. For post-WTO China, the maior purpose of introducing foreign inx~estment into domestic industries has changed from utilizing capital tointroducing advanced technology, upgrading its industrial structure, and increasing ginternational competitiveness. All of these help China build its own ability to developcore technologies.　　The Chinese governments position toward regional cooperation is morecomplicated. Pursuing a strategy of globalization rather than regionalism might be abetter inclination for China, as regional economic cooperation is less likely to benefitit as much. China is also yet to open its capital account, or the real benefits of regional currency cooperation would be difficult to realize. Regional cooperation could playa limited role only in promoting economic growth and safeguarding China againstoutside risks. So participating actively in regionalism would be helpful for Chinasglobal strategy.

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