商品經(jīng)營(yíng)英語(yǔ)

出版時(shí)間:2011-12  出版社:中國(guó)勞動(dòng)社會(huì)保障出版社  作者:徐佳 編  頁(yè)數(shù):120  

內(nèi)容概要

徐佳主編的《商品經(jīng)營(yíng)英語(yǔ)(第2版)》共8個(gè)單元,內(nèi)容涉及商品經(jīng)營(yíng)概述、導(dǎo)購(gòu)、商品描述、銷售方法、結(jié)算與售后服務(wù)、分種類的商品介紹等內(nèi)容。單元里的每一節(jié)課有4個(gè)學(xué)習(xí)環(huán)節(jié),分別是Look
and Learn, Dialogue,Reading,Learn
More。教材內(nèi)容互動(dòng),形式活潑,從聽、說(shuō)、讀、寫等方面對(duì)學(xué)生進(jìn)行全面訓(xùn)練?!渡唐方?jīng)營(yíng)英語(yǔ)(第2版)》后附有生詞表、譯文及商品經(jīng)營(yíng)常用語(yǔ)中英文對(duì)照表,從而幫助學(xué)生更好地掌握所學(xué)知識(shí)。

書籍目錄

Unit 1 Retailing
Lesson 1 Retail Companies
Lesson 2 Layout
Lesson 3 Jobs
Unit 2 Being a Shopping Guide
Lesson 1 Sales Environment
Lesson 2 Receiving Custome
Lesson 3 Making Recommendatio
Unit 3 Characteristics of the Merchandise
Lesson 1 Colo
Lesson 2 Sizes
Lesson 3 Qualities
Unit 4 Sales
Lesson 1 Advertising
Lesson 2 Prices
Lesson 3 Promotion
Unit 5 Closing the Sale
Lesson 1 The Cashier
Lesson 2 Refund and Exchange
Lesson 3 Delivery
Lesson 4 Customer Service
Unit 6 Merchandise Ⅰ
Lesson 1 Food
Lesson 2 Beverages
Lesson 3 Medicines
Unit 7 Merchandise Ⅱ
Lesson 1 Clothes and Shoes
Lesson 2 Jewelry
Lesson 3 Hats and Bags
Unit 8 Merchandise Ⅲ
Lesson 1 Cosmetics and Skin-care Products
Lesson 2 Home Appliances
Lesson 3 Children’s Supplies
Appendix 1 Vocabulary
Appendix 2 Tralation of Reading
Appendix 3 Tralation of Useful Expressio

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