跨文化交際讀寫教程

內(nèi)容概要

　　在面臨新起點、新機遇和新挑戰(zhàn)的新世紀(jì)，隨著中國與國際接軌的步伐加快，跨國域、跨民族、跨文化的國際交流和社會交往與日俱增，色彩紛呈的異國文化越來越多地進入了我們的生活，讓我們接觸來自不同文明社會的人和事物的機會越來越多，尤其是英語國家。作為長期從事國際合作辦學(xué)、培養(yǎng)赴外留學(xué)生的教師，我們在文化交流和教學(xué)實踐中發(fā)現(xiàn)，在對英語國家文化的理解上，在與英語國家人士交往中，尤其是在身處英語　國家的環(huán)境時，跨文化交際并非一件想像中那么簡單、容易的事情。由于文化上的差異，來自于不同文明環(huán)境的人，在思維方式、社會習(xí)俗、生活習(xí)慣乃至行為方式上，都有相當(dāng)驚人的差異。我們的學(xué)生在迥然不同的陌生環(huán)境中，由于對文化差異的認識不足、了解不夠，在日常生活和與人交際的過程中，不可避免地會出現(xiàn)與當(dāng)?shù)匚幕瘺_撞的情況。因此，培養(yǎng)他們的跨文化交際能力顯得尤其重要?！　≌菑倪@一點出發(fā)，我們懷著極大的熱忱，為即將奔赴英語國家留學(xué)深造的學(xué)生編寫了《跨文化交際讀寫教程》一書，希望此書在有限的篇幅內(nèi)不僅提高他們的綜合語言能力，更能有效地培養(yǎng)他們的跨文化交際能力，成為他們開啟英語國家文化的入門鑰匙，為他們在留學(xué)階段與當(dāng)?shù)匚幕娜诤现槐壑?。　?.編寫原則　　1）根據(jù)圖式理論這種新發(fā)展起來的認知語言學(xué)理論，閱讀是一種讀者的圖式知識（schematic knowledge）與篇章內(nèi)容相互作用、相互交流的過程。因此，人們對語篇的連貫理解有賴于大腦中的圖式知識。生活在不同　文化語境中的人們具有不同的圖式知識。

書籍目錄

Unit 1 people Facts about American Indians Today Unit 2 CustomsIn Certain Circles,Two Is a Crowd Unit 3 EducationThe Rise in Autism and Its Cost Unit 4 Enterainment Behing the Scenes of Secret Surveillance and Its Public Unmasking Unit 5 Health Obesity Unit 6 Travel Traveling Solo or in a Group:Pros and Cons Unit 7 Trade What is Intrenational Trade?Unit 8 Technology The Memory Unit 9 Life Style Uncommon courtesy Unit 10 Literature Free Fall Key 主要參考書目

章節(jié)摘錄

　　A few years back，I made up my mind I wouldn't buy anything I didn'turgently need unless a salesperson was convincingly persuasive.As a result ofthis self-imposed discipline，I saved $ 46，734.　Want to know a few things I didn't buy？An automobile，for one.I calleda dealer I knew and inquired whether his new models had arrived.“Yes，”hemade no suggestion of having a salesperson drive me around the block or oflending me one to drive on the weekend.He never called back，nor did Ireceive a phone call from one of his salespersons.So，I didn't buy a car.　I visited a luggage shop in search of some lightweight luggage.Asalesperson started to show me some pieces when he was summoned on thetelephone.He came back and embarked on the merits of his product when thephone rang again.I waved good-bye to him.He knew me，but he never calledto apologize for his poor service.That night when the manager asked what sortof day he had，he probably replied，“There weren't many buyers today；onlylookers.”I don't blame him，but I do fault his management，which had notemphasized that the customer at hand takes precedence over the one on thetelephone.　The advertisements of the new thin watches impressed me，but since I hada perfectly good 25-year-old watch，I was looking for some compelling reasonto junk it and buy a new one.When I asked a jewelry salesperson why I shouldbuy it，he looked around and finally said，“It'S newer.”That，I knew，butthat was not a sufficient reason to make a purchase.　The volume of lost business to retailers and industry as a whole isappalling.Some merchandise can be sold without a salesperson，but manyproducts require an introduction and presentation.If stores are dedicated toself-service，then it is incumbent on them to organize displays and stocking foreasy shopping，but if they profess to supply service，then they must provideadequate，well-versed sales assistants.Otherwise，they should resort tovending machines，which are more efficient and tess costly than humans whodon't know their stock or why it'S worth buying.

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