電子商務(wù)概論

內(nèi)容概要

　　《國(guó)外優(yōu)質(zhì)職業(yè)教育資源教學(xué)用書(shū)：電子商務(wù)概論》有以下特點(diǎn)：　?。?）專(zhuān)家評(píng)選，具有權(quán)威性。高等教育出版社邀請(qǐng)清華大學(xué)等知名院校信息領(lǐng)域?qū)＜乙约氨本┞?lián)合大學(xué)信息學(xué)院等國(guó)家級(jí)“十五”　規(guī)劃IT領(lǐng)域重點(diǎn)課題承擔(dān)學(xué)校、教育部高職高專(zhuān)精品專(zhuān)業(yè)建設(shè)項(xiàng)目院校的專(zhuān)家、教授，成立了引進(jìn)教材專(zhuān)家組，設(shè)立“國(guó)外優(yōu)質(zhì)職業(yè)教育教材引進(jìn)’與借鑒”研究課題，從國(guó)外教材與國(guó)內(nèi)職業(yè)教育教材的比較和專(zhuān)業(yè)適用性等方面進(jìn)行研究，經(jīng)過(guò)認(rèn)真遴選和評(píng)議，從湯姆森學(xué)習(xí)出版集團(tuán)（Thomson Learning）推薦的60余本教材中精選出了這套教材，具有一定的權(quán)威性?！　。?）采用最新版本，注重體現(xiàn)高職高專(zhuān)教育特色和教材的立體化建設(shè)思想。比如，《NewPerspectives on Computer Concepts 6ed》，中譯名為《計(jì)算機(jī)導(dǎo)論（第6版）》，這本書(shū)是2003年2月最新出版的，最新版本的采用有利于學(xué)生了解IT業(yè)的最新動(dòng)向和最新技術(shù)；精選的每本教材都配備了大量的應(yīng)用實(shí)例、上機(jī)實(shí)驗(yàn)、互動(dòng)操作練習(xí)及測(cè)試等內(nèi)容，體現(xiàn)了國(guó)外職業(yè)教育教材的顯著特色；除引進(jìn)主教材外，還相應(yīng)地引進(jìn)了教學(xué)輔助光盤(pán)、CAI課件、網(wǎng)上教學(xué)資源等其他教學(xué)資源，力圖為使用者提供一套完整的教學(xué)解決方案?！　。?）采用雙語(yǔ)版權(quán)引進(jìn)方式。在對(duì)全書(shū)進(jìn)行原版影印的同時(shí)，配有針對(duì)主要內(nèi)容的中文編譯。這樣，既保持了原版教材的“原汁原味”，又便于教師和學(xué)生閱讀和理解。此外，在引進(jìn)教材過(guò)程中遵循質(zhì)優(yōu)和價(jià)廉的原則，雖然有些教材采用彩色印刷，但在價(jià)格上與國(guó)內(nèi)職業(yè)教育教材相當(dāng)，不給教師和學(xué)生增加更多的經(jīng)濟(jì)負(fù)擔(dān)。

書(shū)籍目錄

Exciting New ProducisPrefaceE-CommerceUnit A: UnderslandmgE-commerce BasicsDefining E-CommerceExploring Internet HistoryExploring E-Commerce DevelopmentFramework for Global Electronic CommerceUnderstanding the Self-Serve EconomyDefining Business-to-Business E-Commerce Business-to-Business SiteDefining Business:to-Consumer E-CommerceIdentifying E-Commerce Stages.Exploring Online StoresIdentifying E-Commerce ChallengesA New Class of MiddlemenExploring E-Commerce Opportunities Job OpportunitiesFocus: Proposed Internet PrinciplesIndependent Challenges.Unit B: E-Commerce OplionsIdentifying OptionsEstablished Companies and E-CommerceReviewing Features Understanding Internet AccessWeb Hosting AdvantagesReviewing Web Hosting VocabularyIdentifying Entry-LevelOptionsUnderstanding Storefront ServicesUnderstanding Software OptionsExploring Storefront Software PackagesExploring E-Commerce DevelopersUnderstanding E-Business SolutionsSample E-Business SolutionFocus: Online Business ActivitiesReviewIndependent Challenges Unit C: Exploring Marketing IssuesIdentifying Marketing IssuesUnderstanding Market ResearchUnderstanding Domain NamesRegistering a Domain NameExploring Advertising OptionsUnderstanding E-Mail MarketingExploring Search Engines and DirectoriesExploring IncentivesQualified TrafficFocus: Controversial Marketing TopicsIndependent ChallengesVisual WorkshopUnit D: Planning and DevelopmentDetermining GoalsExploring lnternational IssuesWeb GlobalizationAllocating ResourcesApplication Service ProvidersExploring Site MapsDeveloping ContentExploring Web Site Design PrinciplesDefming Web Site Design ToolsChoosing ToolsDefining Web Page Programming ToolsDefining Data-Processing ToolsFocus: Learning HTML and JavaScriptIndependent ChallengesVisual WorkshopUnit E: E-Commerce ComponentsUnit F: Pavment ProcessingUnit G: Securily IssuesUnit H: Customer ServiceReferencesEndnolesProject Files ListGlossaryIndex

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