Consumer Behaviour消費(fèi)者行為

內(nèi)容概要

Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalised transactional and profile data.

書(shū)籍目錄

About the AuthorsPrefacePART 1: INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR  Chapter 1: Consumer Motives and Values    Introduction    Motivation    Maslow s Hierarchy of Needs    Freudan Theory of Motivation    Memetics    Cognitive Dissonance as Motivator    Motivation and Shopping    Values    Motivation Research    Means-End Chain Analysis and Laddering    Summary    Questions    Further Reading  Chapter 2: Consumer Response to Marketing 1    Introduction    Exposure    Attention    Perception and Interpreation    Symbolism in Perceptual Interpreation    Summary    Questions    Futher Reading  Chapter 3: Consumer Response to Marketing 2    Introduction    Learning    Attitudes    Summary    Questions    Futhrer Reading  Chapter 4: Consumer Response to Marketing 3  Chapter 5: Consumer Demographics  Chapter 6: Consumer Psychographics  Article: Piacentini, Mand Mailer, G(2004) Symbolic Consumption in Teenagers Clothing Choice, Journal of Consumer Behaviour 3(3), 231-264PART 2: SOCIAL AND GRUOP ASPECTS OF CONSUMER BEHAVIOUR  Chapter 7: Social Group, Tribal and Household Buying Influences  Chapter 8: Culture, Sub Culture  Article: Belch & Willis (2002) Family Decision Making at the turn of the century: has the changing structure of households impacted the family decision-making process? Journal of Consumer Behaviour 2(2), 111-124PART 3: INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR   Chapter 9: New Product Buying  Chapter 10: Repeat, Loyal and Relational Behaviour  Chapter 11: Databased Consumer Behaviour  Chapter 12L Consumer Misbehaviour  Article: Fitchett, JAand Smith, A(2002), Consumer Behaviour in an Unregulated Market: The Satisfactions and Dissatisfactions of Illicit Drug Consumption, Journal of Consumer Behaviour 1(4), 355-368Article: Woodside, A.G(2004), Advancing Means-End Chains by Incorporating Heider’s Balance Theory and Fournier’s Consumer Brand Relationship Typology, Psychology and Marketing 21(4), 279-294GlossaryReferencesIndexPublisher's Acknowledgements

圖書(shū)封面

評(píng)論、評(píng)分、閱讀與下載

---

    Consumer Behaviour消費(fèi)者行為 PDF格式下載

---