河北省高職高專(zhuān)商務(wù)英語(yǔ)系列教材

內(nèi)容概要

　　《商務(wù)英語(yǔ)》是一套針對(duì)高職高專(zhuān)商務(wù)英語(yǔ)專(zhuān)業(yè)學(xué)生編寫(xiě)的英語(yǔ)教材。該套教材集英語(yǔ)語(yǔ)言知識(shí)和國(guó)際商務(wù)知識(shí)于一體，讓學(xué)生在提高英語(yǔ)語(yǔ)言能力的同時(shí)，學(xué)習(xí)商務(wù)知識(shí)，了解商務(wù)活動(dòng)，提高商務(wù)英語(yǔ)交際能力。　　《商務(wù)英語(yǔ)》共分初、中、高級(jí)三冊(cè)，內(nèi)容涵蓋商務(wù)活動(dòng)的各個(gè)方面。在編排上按商務(wù)模塊進(jìn)行劃分，其中包括：公司架構(gòu)、酒店招待、會(huì)議及商務(wù)旅行、廣告與營(yíng)銷(xiāo)、公共關(guān)系、客戶(hù)服務(wù)、物流配送、電子商務(wù)、海關(guān)業(yè)務(wù)、金融業(yè)務(wù)、財(cái)務(wù)報(bào)表等。語(yǔ)言上按語(yǔ)言學(xué)習(xí)規(guī)律由淺入深，將商務(wù)知識(shí)和英語(yǔ)語(yǔ)言知識(shí)進(jìn)行了有機(jī)結(jié)合。從選材上力求文章的趣味性和可讀性，材料新穎、語(yǔ)言地道。

書(shū)籍目錄

Unit 1 OrganizationReading 1 Businesses StructureReading 2 Get to Know These JobsReading 3 What Differen Departments Does a Business Need?General ExercisesUnit 2 Company HistoryReading 1 Ever Heard of Nike? Who Hasn't?Reading 2 History of SkodaReading 3 Story of ChanelGeneral ExercisesUnit 3 Production and Products Reading 1 How to Make Bread LoafReadrng 2 An Introduction to Shampoos Reading 3 Introduction to Nokia E90General ExercisesUnit 4 Qualiry ControlReading 1 A Quality Story (Ⅰ)Reading 2 A Quality Story (Ⅱ)Reading 3 The ISO StoryUnit 5 Work and LeisureReading 1 Lessons from Barack Obarna Reading2 FlexibleWorkingReading 3 Dominic Orr, Story of a WorkaholicGeneral ExercisesU1it 6 Health and SafetvReading 1Health and Safety ManagementReading 2 Initiatives for Occupational Health and Safety ManagementReading 3 A Healthy Work EnvironmentUnit 7 RecruitmentReading 1 Job Advertisement ..Reading 2 Cover,Letter SampleReading 3 Writing a CV/ResumeUnit 8 rlbam BuildingReading 1 Teamwork in Business Reading 2 How to Be a Leader Reading 3 Solid Teamwork for SuccessUnit 9 Business EthicsReading 1 Six Topics to Avoid Discussing in the Workplace Reading 2 Build Your Online Business with Integrity and HonestyReading 3 Industrial Espionage "Real and Out There" Unit 10 Corporate CultureReading 1 Corporate CultureReading 2 The Core of Wal-mart's Culture Reading 3 Auto Dealer Employees Win in Discrimination LawsuitUnit 11 Competition……Unit 12 Merger and AcquisitionUnit 13 Strategy Unit 14 SustainabilityUnit 15 Annual ReporyAppendix ⅠAppendix Ⅱ

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