河北省高職高專商務英語系列教材

內容概要

　　《商務英語》是一套針對高職高專商務英語專業(yè)學生編寫的英語教材。該套教材集英語語言知識和國際商務知識于一體，讓學生在提高英語語言能力的同時，學習商務知識，了解商務活動，提高商務英語交際能力?！　　渡虅沼⒄Z》共分初、中、高級三冊，內容涵蓋商務活動的各個方面。在編排上按商務模塊進行劃分，其中包括：公司架構、酒店招待、會議及商務旅行、廣告與營銷、公共關系、客戶服務、物流配送、電子商務、海關業(yè)務、金融業(yè)務、財務報表等。語言上按語言學習規(guī)律由淺入深，將商務知識和英語語言知識進行了有機結合。從選材上力求文章的趣味性和可讀性，材料新穎、語言地道。

書籍目錄

Unit 1 OrganizationReading 1 Businesses StructureReading 2 Get to Know These JobsReading 3 What Differen Departments Does a Business Need?General ExercisesUnit 2 Company HistoryReading 1 Ever Heard of Nike? Who Hasn't?Reading 2 History of SkodaReading 3 Story of ChanelGeneral ExercisesUnit 3 Production and Products Reading 1 How to Make Bread LoafReadrng 2 An Introduction to Shampoos Reading 3 Introduction to Nokia E90General ExercisesUnit 4 Qualiry ControlReading 1 A Quality Story (Ⅰ)Reading 2 A Quality Story (Ⅱ)Reading 3 The ISO StoryUnit 5 Work and LeisureReading 1 Lessons from Barack Obarna Reading2 FlexibleWorkingReading 3 Dominic Orr, Story of a WorkaholicGeneral ExercisesU1it 6 Health and SafetvReading 1Health and Safety ManagementReading 2 Initiatives for Occupational Health and Safety ManagementReading 3 A Healthy Work EnvironmentUnit 7 RecruitmentReading 1 Job Advertisement ..Reading 2 Cover,Letter SampleReading 3 Writing a CV/ResumeUnit 8 rlbam BuildingReading 1 Teamwork in Business Reading 2 How to Be a Leader Reading 3 Solid Teamwork for SuccessUnit 9 Business EthicsReading 1 Six Topics to Avoid Discussing in the Workplace Reading 2 Build Your Online Business with Integrity and HonestyReading 3 Industrial Espionage "Real and Out There" Unit 10 Corporate CultureReading 1 Corporate CultureReading 2 The Core of Wal-mart's Culture Reading 3 Auto Dealer Employees Win in Discrimination LawsuitUnit 11 Competition……Unit 12 Merger and AcquisitionUnit 13 Strategy Unit 14 SustainabilityUnit 15 Annual ReporyAppendix ⅠAppendix Ⅱ

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