商務(wù)英語閱讀

內(nèi)容概要

加入WTO后，我國與世界各國的經(jīng)濟(jì)交往與合作更加廣泛，國際商務(wù)活動日益頻繁，市場對外經(jīng)貿(mào)人才的需求量成倍增長。面對這一形勢，培養(yǎng)和造就一大批既懂英語又有較扎實(shí)國際經(jīng)濟(jì)貿(mào)易、金融和商務(wù)方面知識的綜合人才是我們的當(dāng)務(wù)之急?！　　渡虅?wù)英語閱讀》一書正是在此背景下孕育而生。本書宗旨是：用英語傳授經(jīng)濟(jì)貿(mào)易的基礎(chǔ)理論和基礎(chǔ)知識，對學(xué)生進(jìn)行全面的、嚴(yán)格的經(jīng)貿(mào)基礎(chǔ)理論教育，經(jīng)貿(mào)專業(yè)英語語言技能的培訓(xùn)，使學(xué)生既掌握經(jīng)濟(jì)貿(mào)易知識，又能用英語進(jìn)行經(jīng)貿(mào)工作，閱讀有關(guān)信息和最新發(fā)展的報(bào)道。　　本書適合文秘、企業(yè)管理、財(cái)經(jīng)、外貿(mào)、商務(wù)英語等專業(yè)的學(xué)生及涉外工作人員學(xué)習(xí)使用。

書籍目錄

Chapter One  Economics Introduction Lesson One  The Concepot of Economics Lesson Two  Microeconomice and Macroeconomics Lesson Three  The Income-Expenditure Model Lesson Four  How a Market Solves the Three Economic Problems Lesson Five  The Governor of the MarketChapter Two  International Trade Introduction  Lesson One  Reasons for International Trade Lesson Two  Benefits from International Trade Lesson Three  Trade-Related Theory Lesson Four  Problems in International Trade  Lesson Five  Forms of International TradeChapter Three  Marketing and Advertising  Introducition  Lesson One  Definition of Marketing Lesson Two  Advertising  Lesson Three  Markerting Mix Lesson Four  Objectives and Tasks of AdvertisingChapter Four  Management Introduction Lesson One  Management Functions Lesson Two  The Art of Management-The Eight of Management Lesson Three  The Effective Management Techniques Lesson Four  How to Be a Successful Manager Lesson Five  A Successful Law Firm-Jiangsu SundyChapter Five  Field of AccountingChapter Six  International FinanceChapter Seven  Shipping and TransportationChapter Eight  Business ContractChapter Nine  Business LawChapter Ten  Intellectual PropertyChapter Eleven  Joint Venture & International InvestmentChapter Twelve  Business Negotiation and CommunicationChpater Thirteen  International CompetitionReferences

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