MBA實(shí)用英語教程(上)

內(nèi)容概要

本書包括管理學(xué)、營銷管理、人力資源管理和商務(wù)溝通四個單元。每個單元四課書，每課有A、B兩篇，使英語語言圍繞中心內(nèi)容在深度和廣度上進(jìn)行擴(kuò)展，以達(dá)到豐富專業(yè)語匯的目的。各個章節(jié)主題突出，重點(diǎn)概念給予提示，每單元后配有跟蹤測試題。

書籍目錄

Unit One: Management
Lesson One: Introduction of Management
Lesson Two: Managers
Lesson three: Planning and Organizing
……
Unit Two: Marketing Management
Lesson One: Understanding Marketing management
Lesson Two: Analyzing Marketing Opportunities and Selecting Target             Markets
Lesson Three: Developing Marketing Programs
……
Unit Three: Human Resource Management
Lesson One: Basics of Human Resource Management
Lesson Two: Strategic HRM and HR Planning
Lesson Three: Membership
……
Unit Four: Business Communication
Lesson One: Foundations of Business Communication
Lesson Two: Information control System
……
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