出版時間:2011-12 出版社:大連理工大學(xué)出版社 作者:王紹強 頁數(shù):271
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內(nèi)容概要
這本《標(biāo)志再設(shè)計(精)》為英文版,由王紹強編著:This is the
kind of change Relogo is alL about. It cerebrates how a first
glimpse of an idea, a grimmerin someone's imagination, can spark a
powerfut flame. It is about true differentiation and the
strongidentities that make these brands stand out. It is also about
embracing new technologies and givingthe consumer a better
understanding of what is going on around them and what makes the
world goround. In these pages, you wiLL find inspiring ways of
achieving change and in-depth information aboutwhat it means to be
fresh and vivid, as well as how to give a brand identity a new set
of 'clothes'.
書籍目錄
PREFACEOVERTURNWORKINDEXACKNOWLEDGEMENTSSIMILAR DIFFERENCEDIVERSITYDESIGNER INDEX
章節(jié)摘錄
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編輯推薦
《標(biāo)志再設(shè)計》編輯推薦:Re-designing the brand,Pour repenser la marque,Rediseno de la marca,Per ridisegnare il marchio。
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