標(biāo)志再設(shè)計

出版時間:2011-12  出版社:大連理工大學(xué)出版社  作者:王紹強  頁數(shù):271  
Tag標(biāo)簽:無  

內(nèi)容概要

這本《標(biāo)志再設(shè)計(精)》為英文版,由王紹強編著:This is the
kind of change Relogo is alL about. It cerebrates how a first
glimpse of an idea, a grimmerin someone's imagination, can spark a
powerfut flame. It is about true differentiation and the
strongidentities that make these brands stand out. It is also about
embracing new technologies and givingthe consumer a better
understanding of what is going on around them and what makes the
world goround. In these pages, you wiLL find inspiring ways of
achieving change and in-depth information aboutwhat it means to be
fresh and vivid, as well as how to give a brand identity a new set
of 'clothes'.

書籍目錄

PREFACEOVERTURNWORKINDEXACKNOWLEDGEMENTSSIMILAR DIFFERENCEDIVERSITYDESIGNER INDEX

章節(jié)摘錄

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編輯推薦

《標(biāo)志再設(shè)計》編輯推薦:Re-designing the brand,Pour repenser la marque,Rediseno de la marca,Per ridisegnare il marchio。

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用戶評論 (總計5條)

 
 

  •   書很好。值得一讀??勺鳛槠綍r的設(shè)計參考書
  •   幫朋友買的,是很好的素材書!
  •   一直關(guān)注這本書,促銷前172左右,但搞促銷價格上調(diào)10多塊,感覺當(dāng)當(dāng)不地道
  •   書還可以,不過真貴。最多也就值半價。
    有點后悔,如果書店翻過實體書就不會買了。
  •   好極了,與我預(yù)想的商品以個樣,新的,內(nèi)容屬實。
 

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