大品牌

內(nèi)容概要

　　《大品牌》匯聚全球品牌設(shè)計個案和創(chuàng)作理念。本書以商業(yè)性、實踐性、案例性為基點，結(jié)合餐飲、服飾、科技、交通、生活用品等領(lǐng)域，精選120個具代表性的項目，從品牌定位、視覺設(shè)計、形象深化推廣策略等方面，將設(shè)計方案與品牌理念相結(jié)合，敘述新興品牌在市場經(jīng)濟中吸引眼球，以及經(jīng)典品牌在競爭中長盛不衰的奧秘。

書籍目錄

foreword
lifestyle goods & services
food & drink
fashion
culture & promotion
index
acknowledgements

編輯推薦

　　Big Brano Theory presents adiscriminating selection of the highest-profile and most clever branding campaigns and serves as an invaluable resource for those wishing to understand the key elements of building brand awareness. Case studies for key playerssuch as Adidas, Converse, Starbucks, PUMA, Nike, lsseyMiyake, Lacoste and L8vi's illustrate the crucial facets of projecting a relevant and dynamic identity. Branding concepts are broken, down into varied elements： for axample, Nike's integrated campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, high-end designer products and gifts, Big Brand Theory is an indispensable mutti-industry "best-of" presenting what it takes to reachtoday's consumer.

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