商務(wù)英語閱讀

前言

　　改革開放的20年是中國經(jīng)濟(jì)高速發(fā)展并逐漸融人世界經(jīng)濟(jì)的20年。中國加入世界貿(mào)易組織是此進(jìn)程的一個(gè)重要里程碑，必將進(jìn)一步推動(dòng)中國經(jīng)濟(jì)與世界經(jīng)濟(jì)的接軌與融合。經(jīng)濟(jì)日益全球化的趨勢迫切需要我們培養(yǎng)一大批熟練掌握外語、通曉商務(wù)知識、熟悉國際商務(wù)環(huán)境、善于跨文化交際的國際型商務(wù)人才?！　〈祟惿虅?wù)人才的成功培養(yǎng)涉及到諸多環(huán)節(jié)與因素，其中至關(guān)重要的是要有一套有助于實(shí)現(xiàn)此培養(yǎng)目標(biāo)的、編寫意圖明確、針對性強(qiáng)、質(zhì)量高的教材，因?yàn)榻滩氖且磺小＝虒W(xué)活動(dòng)得以開展的基礎(chǔ)與前提。目前涉及商務(wù)英語的教材不少，但在系統(tǒng)性、完整性以及語言技能與商務(wù)知識的有機(jī)結(jié)合上都多少存在著不足?！　∑胀ǜ叩冉逃笆濉眹壹壱?guī)劃教材——商務(wù)英語系列教材是高等教育出版社與在商務(wù)英語教學(xué)與研究領(lǐng)域起步早、陣容強(qiáng)的對外經(jīng)濟(jì)貿(mào)易大學(xué)、廣東外語外貿(mào)大學(xué)、上海對外貿(mào)易學(xué)院、上海外國語大學(xué)、廈門大學(xué)、北京外國語大學(xué)、北京工業(yè)大學(xué)和湖南大學(xué)等單位聯(lián)合推出的一套全新的商務(wù)英語系列教材。這套教材在編寫設(shè)計(jì)時(shí)特別注意把握好商務(wù)活動(dòng)主題的涵蓋面、商務(wù)知識的系統(tǒng)性與完整性以及語言技能與商務(wù)知識的平衡，在體系上分為商務(wù)英語基礎(chǔ)課程教材《商務(wù)英語聽說））、《商務(wù)英語閱讀》、《商務(wù)英語寫作》、《商務(wù)英語翻譯》等，和商務(wù)英語專業(yè)核心課程教材《工商導(dǎo)論》、《國際經(jīng)濟(jì)導(dǎo)論》、《國際貿(mào)易實(shí)務(wù)》等。每本教材自成體系，但整套教材又形成了有機(jī)的整體。另外，此套教材不是封閉系列，還將不斷有新教材推出?！　”咎捉滩捏w現(xiàn)了編撰者努力將語言技能的訓(xùn)練與商務(wù)英語知識的介紹融為一體的編寫理念，最終服務(wù)于復(fù)合型人才培養(yǎng)的目標(biāo)。編撰者們不僅具有豐富的語言教學(xué)經(jīng)驗(yàn)，而且具備商務(wù)活動(dòng)的實(shí)踐經(jīng)驗(yàn)。有些作者本身就是經(jīng)貿(mào)領(lǐng)域的專家學(xué)者，他們集教學(xué)經(jīng)驗(yàn)、學(xué)術(shù)背景與專業(yè)經(jīng)驗(yàn)于一身，有力地保證了這套系列教材的編撰質(zhì)量。　　本套教材在編撰過程中得到了高等教育出版社的大力支持，在此特致感謝。

內(nèi)容概要

商務(wù)英語系列教材為普通高等教育“十五”國家級規(guī)劃教材，是為適應(yīng)中國加入世界貿(mào)易組織以后對復(fù)合型商務(wù)人才的需求而編寫的?！渡虅?wù)英語閱讀》是該系列教材之一。    本書精選了世界著名英語報(bào)紙、雜志、網(wǎng)站和學(xué)術(shù)刊物中與經(jīng)濟(jì)和商務(wù)有關(guān)的文章，進(jìn)行了精心編排注釋并配備具有針對性的練習(xí)，使讀者能夠掌握商務(wù)報(bào)刊文章的特點(diǎn)，提高閱讀能力，同時(shí)了解國際商務(wù)知識。全書共分14章，每章有一篇主課文和補(bǔ)充閱讀課文。本書配有練習(xí)答案和附錄。    本書適用于商務(wù)英語專業(yè)的學(xué)生，同時(shí)也適用于對外經(jīng)貿(mào)、財(cái)政金融、工商管理等專業(yè)的學(xué)生，也可供從事國際商務(wù)經(jīng)貿(mào)工作的人員參考使用。

作者簡介

　　王關(guān)富，1956年出生，1979畢業(yè)于對外經(jīng)濟(jì)貿(mào)易大學(xué)前身，北京對外貿(mào)易學(xué)院英語系。留校后開始從事商務(wù)英語教學(xué)與研究，先后在澳大利亞堪培拉大學(xué)和美國國際管理研究生院留學(xué)并獲國際企業(yè)管理碩士學(xué)位，兩次赴日本參加"亞太地區(qū)中青年學(xué)者國際研討會(huì)"，曾任商務(wù)英語系主任，1994年被評為對外經(jīng)貿(mào)大學(xué)英語學(xué)科中青年學(xué)科帶頭人，現(xiàn)任對外經(jīng)貿(mào)大學(xué)英語學(xué)院副院長、中國國際貿(mào)易學(xué)會(huì)國際商務(wù)英語研究會(huì)副主任兼秘書長；在科研上，王關(guān)富已取得了較多的成果，主要成果有：國家教育部"十五"教材規(guī)劃商務(wù)英語系列教材《商務(wù)英語閱讀》和《國際經(jīng)濟(jì)導(dǎo)論》。王關(guān)富教授的學(xué)術(shù)專長為商務(wù)英語研究、國際企業(yè)管理。

書籍目錄

Chapter 1  The Long March  Supplementary Reading Time for a Tune-upChapter 2 The New Economy　How Real Is It?  Supplementary Reading  Governing Principles for the New EconomyChapter 3 13orders and Barriers　Does the Euro Really Make the EU　a Single Market for Business?  Supplementary Reading　A New Future for EuropeChapter 4  EconomyTerrorized　From Wall Street to Main Street,　Layoffs, Losses, and Little Hope  Supplementary Reading　 America's New RecessionChapter 5  Fast Track to Lost Jobs 　Trade Deficits and Manufacturing　Decline Are the Legacies of NAFTA  and the WTO　Supplementary Reading　What Impact Has NAFTA Had on　Jobs and Wages?Chapter 6  Lessons for Europe from　the Ouebec Trade Summit　Supplementary Reading　WTO Finds U.S. Trade Damaged by EU Beef Import BanChapter 7 WTO Dispute Settlement as a Model for International Governance　Supplementary Reading　On World Trade Organization　　……

章節(jié)摘錄

　　The interbank unsecured-money market, for instance, is in effect pan-European,with large banks successfully feeding liquidity to smaller, national banks. The securedmarket has been less successful, largely because its very existence has exposed problemsin the underlying infrastructure that can make it difficult to transfer collateral. Intime, however, as these problems are tackled, it should become bigger than theunsecured market.　　The eurobond market has also been an overall success, thanks in part to theintegrated clearing and settlement infrastructure that predated it. In the corporatemarket, well-known companies such as Philips6 have launched big benchmark issues,and even a few small, unrated companies such as Ducati7 have issued bondssuccessfully. Jan Hommen, chief financial officer at Philips, says the market is becomingdeeper and better segmented, pointing to the ease with which he raised EUR4.25billion in two separate deals this year.　　Observers say that fewer medium-sized companies have raised money by issuingbonds than was hoped at the outset. Until more do so, the bank-driven alternativesystem of funding will continue to misallocate capital. This is a fair criticism. But themarket has shown that it can fulfil its function as a viable long-term alternative to thebank debt that has always dominated European financial intermediation. In the earlypart of this year it provided a flood of liquidity to telecoms issuers as equity investorsenthusiasm for that industry dried up. The issuance has since also dried up, but itrepresented progress.　　These successes are tempered by the relative failure so far to integrate Europesequity markets, although more and more shares are quoted in euros, and there havebeen some mergers among stock exchanges, the underlyirlg markets remainfragmented. One reason is that equities are more complex instruments than bonds.A more powerful one, however, is that vested interests at local level have blockedefforts to integrate securities markets.　　"Consider Europes rival clearing and settlement systems. Ideally, Europe shouldhave a central counterparty for all securities trading, because that would be mostefficient for settlement and for minimizing movements of collateral. At present, thisseems unlikely to happen. In principle, however, it should be possible for severalsecurities markets to coexist in the euro zone, each with its own trading exchange,clearing mechanism, settlement system and depository.

編輯推薦

　　《商務(wù)英語閱讀》適用于商務(wù)英語專業(yè)的學(xué)生，同時(shí)也適用于對外經(jīng)貿(mào)、財(cái)政金融、工商管理等專業(yè)的學(xué)生，也可供從事國際商務(wù)經(jīng)貿(mào)工作的人員參考使用。

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