國(guó)際經(jīng)濟(jì)中的經(jīng)理(第七版)

內(nèi)容概要

國(guó)際經(jīng)濟(jì)中
本書三位作者均系世界著名的研究國(guó)際投資和跨國(guó)公司理論的
學(xué)者，其中Raym0ndVernon和L0uisT.Wells為美國(guó)哈佛商
學(xué)院教授，SubramanianRangan為歐洲管理學(xué)院教授。Raym0nd
Vernon在60年代中期提出的產(chǎn)品生命周期理論為歐、美企業(yè)國(guó)際
化奠定了理論基礎(chǔ)，至今仍有很高的學(xué)術(shù)價(jià)值。
本書是主要用于歐美管理院校工商管理碩士研究生的教材，現(xiàn)
已在世界發(fā)行了30年。該書分為企業(yè)內(nèi)部管理、企業(yè)和國(guó)家、國(guó)
際環(huán)境和案例四個(gè)部分，共11章，內(nèi)容涉及國(guó)際經(jīng)濟(jì)、企業(yè)國(guó)際
化的動(dòng)機(jī)、宗旨、目標(biāo)和戰(zhàn)略，跨國(guó)公司經(jīng)營(yíng)和管理，各國(guó)經(jīng)濟(jì)
環(huán)境比較及政策研究，國(guó)際金融市場(chǎng)，國(guó)際貨幣、貨物、服務(wù)規(guī)
則等宏觀及微觀專題。第四部分包括13個(gè)企業(yè)和國(guó)家的案例。
全書結(jié)構(gòu)嚴(yán)謹(jǐn)，層次清晰，頗具理論深度。作者注重理論聯(lián)系實(shí)
際，將國(guó)際企業(yè)管理理論滲透于企業(yè)國(guó)際化經(jīng)營(yíng)與運(yùn)作實(shí)際之中，
以啟發(fā)學(xué)生獨(dú)立思考，增強(qiáng)學(xué)生分析問題和解決問題的能力。
全書圖文并茂，資料齊全，每章末尾附有參考書目，以利
讀者閱讀，適合學(xué)生及在職管理人員自學(xué)。
該書理論體系和主要內(nèi)容基本上針對(duì)的是美國(guó)和其他西方發(fā)達(dá)
國(guó)家的國(guó)情，以企業(yè)高層管理人員的角度為出發(fā)點(diǎn)，起點(diǎn)高，理論
性強(qiáng)，適合我國(guó)經(jīng)濟(jì)管理院校企業(yè)管理專業(yè)研究生或企業(yè)在職管理
人員作教材或教學(xué)參考資料。

書籍目錄

Brief Contents
Chapter 1 The International Economy: A Manager's Perspective
PART ONE: THE ENTERPRISE FROM WITHIN
Chapter 2 Going Multinational: Finn Motives and Characteristics
Chapter 3 Managing the Multinational: Goals and Strategies
Chapter 4 Managing the Multinational: Organizations and Networks
Chapter 5 National Units in Multinational Networks
PART TWO: THE ENTERPRISE AND THE NATION
Chapter 6 Comparing National Economies
Chapter 7 Exploring National Policies
PART THREE: THE INTERNATIONAL ENVIRONMENT
Chapter 8 The National Economy in an International Setting
Chapter 9 International Money Markets
Chapter 10 The International Rules of the Game: Money
Chapter 11 The International Rules of the Game: Goods and Services
PART FOUR: CASES
Contents
PREFACE xi
1 The International Economy: A Manager's Perspective
A Synoptic History of Intemational Business
National and Regional Pattems
Industry Pattems
Putting Globalization in Perspective
Roadmap
Suggested Reading
PART ONE: THE ENTERPRISE FROM WlTHIN
2 Going Multinational: Firm Motives and Characteristics 1
Exploiting Firm-Specific Capabilities
Lowering the Cost Structure
Protecting Retums to the Network
Reducing Risk to the Network
Suggested Reading
3 Managing the Multinational: Goals and Strategies
The Strategic Challenges
The Bartlett-Ghoshal "Transnational"
Suggested Reading
4 Managing the Multinational: Organizations and Networks
First Principles
Evolutionary Pattems of Organization
New Strains and Demands
New Paradigms for Intemal Networks
Other Links in the Network
A Choice of Links
Suggested Reading
5 National Units in Multinational Networks
National Boundaries and Multinational Operations
Issues in Taxation
Measuring Performance
Suggested Reading
PART TWO: THE ENTERPRISE AND THE NATION
6 Comparing National Economies
A Variety of Approaches
Comparative Advantage
Govemments and Competitiveness
Customs Unions and Other Preferential Blocs
Shifting Capabilities
Suggested Reading
7 Exploring National Policies
The Economic Goals
The Manufacturing Industries
The Service Industries
Beyond Economics
Suggested Reading
PART THREE: THE INTERNATIONAL ENVIRONMENT
8 The National Economy in an International Setting
Matching Payments to Output
The Banking System's Key Role
The Exchange Rate as Policy Tool
The Interest Rate as Policy Tool
Keeping Track of the Pressures
Suggested Reading
9 International Money Markets
A Changed Environment
Key Currencies
The Market for Hedges
Suggested Reading
10 The International Rules of the Game: Money
The Background
The Intemational Monetary Fund
The European Union
CONTENTS
The North American Free Trade Agreement
Treaties of Investment
Agreement on Export Credits
Capital Adequacy Agreements
Suggested Reading
11 The International Rules ofthe Game: Goods and Services
Trade in Merchandise
Trade in Services
Suggested Reading
PART FOUR: CASES
Balance-of-Payments Exercises
Lotus Development Corporation: Entering International Markets
Gerber Products Company: Investing in the New Poland
Xerox and Fuji Xerox
Shell Brasil S.A.: Performance Evaluation in the Oil Products Division 3
The Global Computer Industry
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell
Douglas--1991 (A)
Volkswagen de Mexico's North American Strategy (A)
The Foreign Exchange Market: Background Note and Problem Set
CIBA-GEIGY AG: Impact oflnflation and Currency FIuctuations
Pfizer: Protecting Intellectual Property in a Global Marketplace
INDEX

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