出版時間:1999-3-1 出版社:中國人民大學出版社 作者:邱東林,華宏鳴,康志峰 頁數(shù):234 字數(shù):342000
內(nèi)容概要
本教程本著進一步提高學生聽說能力,提高學生閱讀英語版專業(yè)書籍的能力以及提高英譯中的技能和技巧的宗旨,以各管理學專業(yè)的基礎內(nèi)容或核心內(nèi)容為基礎,根據(jù)語言教學的特點和需要,從最近幾年歐美國家出版的管理類英文原著中選取在內(nèi)容上具有代表性、新穎性和先進性,在語言上具有可讀性和可學性的材料編成課文,注重對管理學專業(yè)內(nèi)容的英語詞匯、術(shù)語和語法現(xiàn)象的覆蓋,每個單元有一篇課文和兩篇閱讀材料,后面配有詞匯注釋、課文難點、語言知識注釋和多種類型的練習。 本教程共有三個分冊,第一分冊以管理科學和工程管理為主要內(nèi)容,第二分冊以公共管理為主要內(nèi)容,第三分冊以工商管理為主要內(nèi)容。本教程可供各類大專院校中的企業(yè)管理、經(jīng)濟管理、科技管理、生產(chǎn)經(jīng)營管理、財務金融管理等專業(yè)高年級學生作為教材使用,也可以作為管理類學科各專業(yè)的研究生和教師自學用書或教學參考用書使用。 本書分為十個單元,以管理科學和工程管理為主要內(nèi)容。課文選自近年出版的管理類英文原著,旨在提高學生的聽說、寫譯和專業(yè)閱讀技能。本書可供大專院校管理類學科各專業(yè)的高年級學生、研究生及教師使用。
作者簡介
邱東林,現(xiàn)為復旦大學外語部教授,外語部主任。
書籍目錄
Unit One Text:The Five Concepts of Analytical Thinking Auxiliary Text(1) The Basic Decision Dilemma:The Angina/Bypass Surgery Decision(1) Auxiliary Text(2) The Basic Decision Dilemma:The Angina/Bypass Surgery Decision(2)Unit Two Text: The Basis for Government Action: Nonappropriability ?? Auxiliary Text (1) Public Choices and Public Finance (1)?? Auxiliary Text (2) Public Choices and Public Finance (2)??Unit Three?? Text: Business Administration in High Education?? Auxiliary Text (1) Forms of Organization?? Auxiliary Text (2) Institutional Planning??Unit Four?? Text: Green Awareness: An Opportunity for Business?? Auxiliary Text (1) A View of Environment from the CBI?? Auxiliary Text (2) Protecting the Environment: a New Managerial Responsibility ? Unit Five?? Text: Operating Paradigm Shifts?? Auxiliary Text (1) The Importance of Innovation ?? Auxiliary Text (2) The Evolution of Management??Unit Six?? Text: The Model of Modern Management?? Auxiliary Text (1) Flexible Specialization?? Auxiliary Text (2) The Quality Paradigm??Unit Seven?? Text: Business Strategy Analysis?? Auxiliary Text (1) Relative Bargaining Power and the Applicatio n of Industry ? Analysis?? Auxiliary Text (2) Competitive Strategy Analysis??Unit Eight?? Text: Synchronizing with the Marketplace?? Auxiliary Text (1) Prerequisites for Performing Sales & Operati ons Planning (1) Auxiliary Text (2) Prerequisites for Performing Sales & Operati ons Planning (2)Unit Nine?? Text: Mathematical Models Used in Production and Operations?? Auxiliary Text (1) Scope and Evolution of P/OM?? Auxiliary Text (2) The Quality Revolution and Rise of Lean Prod uction and Soft Manufacturing??Unit Ten?? Text: Stockless Production: Basic Concepts?? Auxiliary Text (1) Stockless Production: Accomplished by Preven tive ? Maintenance and People?? Auxiliary Text (2) Stockless Production: A Revolution??? AppendixⅠ Key to Exercises?? AppendixⅡ Text Translations?? AppendixⅢ Glossary?
圖書封面
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