電子商務(wù)英語

內(nèi)容概要

本書包括閱讀、寫作和聽力三部分。    全書以閱讀為基礎(chǔ)，對電子商務(wù)基礎(chǔ)知識做了系統(tǒng)的介紹，主要包括EDI發(fā)展簡史、電子商務(wù)概述、網(wǎng)上支付、PKI基礎(chǔ)等。寫作部分介紹了電子商務(wù)信函寫作、網(wǎng)絡(luò)廣告的創(chuàng)作及電子商務(wù)計劃書的編寫。聽力部分搜集了最新的電子商務(wù)發(fā)展時事。    本書內(nèi)容豐富、通俗易懂、并配有習(xí)題、電子教案和聽力原文?？勺鳛楦叩仍盒ｋ娮由虅?wù)及相關(guān)專業(yè)的本、專科教材，也可供自學(xué)者使用。

書籍目錄

Reading Materials  Lesson One  The History of EDI  Lesson Two  What is Electronic Commerce?  Lesson Three Understanding the World Wide Web  Lesson Four  What Are Communication Networks?  Lesson Five  PKI Public Key Encryption and Digital Signture.  Lesson Six  Payments on Internet  Lesson seven  E-commerce Web Site Design:Strategies and Models  Lesson Eight  How to Build a WebsiteWriting  Unit One  Eatablishing Business  Unit Two  Enquiries  Unit Three  Offer  Unit Four  Counteroffer  Unit Five  Acceptance  Unit Six  Web Advertisement Writing  Unit Seven  E-commmerce Business Plan WritingListening  Listening One  Big day for baidu.com  Listening Two  China Profiles:Jack Ma,Internet CEO  Listening Three  Alibaba Acquires Yahoo China  Listening Four  Google's New Message Service Includes Voice  Listening Five  Transition Seen from Hacker Posturing to Criminaligy  Listening Six  Computer Viruses  Listeing Seven ebay Buys Net Phone Provider Skype  Listeing Eight  Internet Bus  Listeing Nine  Bloggers Creating Networks  Listeing Ten Reviewing New Windows Operating SystemAppendixⅠ  參考譯文AppendixⅡ  參考答案

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    電子商務(wù)英語 PDF格式下載

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