中國經(jīng)商實(shí)用指南HOW TO OUTSMART CHINA

內(nèi)容概要

China is a word everyone talks about today．A country many people Iike to visit and explore．No doubt，it is the fastest growing economy today by commanding the soon to be largest market On earth．with1．3 biIlion potential customers．    How to Outsmart China unveils to you the realities of China Opportunities that No other“China Guide”taIk about．It is an lnsight to successfuI business in China．not ]ust latest statistic：s，facts and figures that you could download from the intemet．    Inside this book，you will qain Inskler's knowledge in each industry,not historicaI facts but current and projected opprtuni-ties You wilI learn which cities are best for  business，not a guidebook that explains  every province and city．You wilI Ieam how to deal with Chinese from different provinces, n0tust in general．This Is a practical guide, rot just a handbook，stories and directories.    Updated data and statis'dcs are necessary and important．But these are not what this book all about．The unique selling point of this b00k is prectical experieBce sharina． 作者簡介：Marcus Lee,a WalI StreeL Lrained banker and appointed economic advisor to China municipal governments，grew up，went to school and has worked in Australia,China．Britain，Southeast Asia and the United States．Marcus speaks foLit languages and five Chinese dialects．Marcus is a fuII scholarship scholar at The University of Hull，UK and received his PhD in Economics at City  University,New York,He has worked and done business jn 23 provinces of China with a contact Iist of over l0，000 Chinese CEOs in his database．Marcus is an active speakeg having spoken in more than 30 countries on“Doing Business jn China” including the APEC and the ASEAN Summit．  Marcus has also hosted 40 episodes of “Money raIk Show”in China with Lotus TV．He is a regular guest commentator on financial channels across the country．In addition．Marcus was invited as EM professor by the toP 30 universities in China and numerous business schools in the US．Europe and Asia．Marcus has his own business in asset management,animated movies，fashion，online exchange，educarion，new media，creative design and ICT Marcus was included in“China's 100 Who's Wh0”by the Shanghai Financial News in 2005，“Who's Who Shanghai”by WWD in 2007 and“The 50 Persons You Must Know in Shanghai”by Modern Weekly in 2007．

書籍目錄

China MapChina SnapshotAcknowledgementForewordHOW to Use This BookExecutive SummaryPart 1:Should I go?　China Outlook　6 Reasons to GO China　China History in a Nutshell　A Brief Chinese Chronology　The Whole Picture　4　Factors and l 6 Elements　　1  The Product　  2　The Customer　  3　The Economy　  4　The Market　China VS．Other Countries　  1　China VS．India　  2　China VS．USA　  3　China VS．UK　  4　China VS．Australia&New Zealand　  5　China VS．Africa　  6　China VS．EU　  7　China VS．Italy　  8　China VS．ASEAN　  9　China vs．Middle East　  10　China VS．Latin America　WTO Time Table　The Challenges  1　Soft Landing and Banking Reform  2　Time to Cash Out?  3　Rich and Poor Gap　Bonus：China’S ToP lOO CompaniesPart 2:Where to Begin?　Many Failures　Research　Contact　Guanxi　10 Best Cities to Do Business in China　  1　Hangzhou　  2　Wuxi　  3　Shanghai　  4　Dalian　  5　Beijing　  6　Suzhou　  7　Ningbo　  8　Nanjing　  9　Guangzhou　  10　Shenzhen　Bonus：Learn Chinese in 23 minutes　Travel Information  Search for a PartnerPart 3:What Business Can I Do?　1　Information Technology　2　Education&Training　3　Pharmaceutical　4　Insurance　5　Real Estate　6　Tourism　7　Food&Beverage　　8　Retail　9　Fashion　10　Telecommunications　11　Banking　12　Securities&Stock Exchange　13　Wealth Management　14　Automotive　15　Beauty　16　Manufacturing　17　Hospitality　18　Agriculture　19　Media　20　Luxury　……Part 4:How to set up in ChinaPart 5:How to Deal with the Chinese?Part 6:How to Sell to China?Conclusion&Useful Information

媒體關(guān)注與評論

"A good book recommended to all who wishes to learn and work in China."  --Dicky Yip, Executive Vice President, Bank of Communications (China)"An excellent book for reading and a short-cut guide for others to acquire wealth." --Dr. Ahmed Iskanderani, Director, Islamic Development Bank (Saudi Arabia)"Business is not about outsmarting the other side but building relationships and trust that outlast the problems. This book is a guide in the direction of developing these links" --Ahmed Suleiman, MBE KFO (UK)

編輯推薦

"An inspiring story of ambition and dedication"^"An essential reading to understand the complexities of Chinese business world... useful, amusing and plenty of in-depth wisdom... Excellent!" ^"The most distinctive feature of this book is Easy to understand yet practical."

名人推薦

"A must have for all managers and directors contemplating their strategies with Chinese partners."

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