信息技術及媒體經濟ECONOMICS OF INFORMATION TECHNOLOGY AND THE MEDIA

內容概要

Interest in information technology and the media is growing apace. This book has been specially written to provide an economics framework for analysing the nature and scope, as well as issues, pertaining to the new information and communication technology and revolution. It also presents some trends and perspectives from the Asia-Pacific region. While the economic principles of efficiency and competition are the same everywhere, many socio-political issues with respect to information technology and the media are unique to some specific cultural contexts. The book will be useful to students, researchers and policymakers in mass communication, information technology and the media.

書籍目錄

ForewordPrefacePart I  The Economics of Information　Chapter I  Overview of Information Technology and the Media    Introduction    A Revolution in Information and Communications    Technology    　An overview of new technologies    　The sequence of the information technology revolution    　Convergence    　Industry value chain    　Definitions and concepts    　Knowledge economy    　Information economy    　Information society    The Nature and Scope of Information Technology    and the Media    The Measurement of Information and Services    　Conceptualising the information sector    　Input-output tables　Chapter 2  Basic Economic Principles and Concepts    Introduction    The Laws of Demand and Supply    Elasticity Measures    Indifference Curves    Budget Lines    Price Effects    Cost, Revenue and Profit    Scale and Economies    Eccnomies of Scope    Productivity    Public Goods and Externalities　Chapter 3  Market Structure and Competition    Introduction    Market Structure    　Consumer surplus and deadweight loss    Perfect Competition    Monopolistic Competition    Oligopoly    Monopoly    　Regulating a monopoly    　Price discrimination    　Natural monopolies in telecommunications    Public Policy and Competition    Who's Who in Competition    　Information technology    　Hardware    　Software    　ServicesPart II Players and Markets in Information Technology and the Media　Chapter 4  Information Technology and Media Markets    Introduction    Terminology and Etymology of the Mass Media    　The role of the mass media    The Telecommunications Industry    　Origins    The Computer Industry    　Origins    　Computer hardware    　The economics of computer software    The Broadcast Industry　……Part III Public Policy and the Global EconomyPart IV Information Technology in the Asia-PacificGlossary of Terms in Information Technology and the Media BibliographyIndex

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