08（上）

內(nèi)容概要

大學英語四級考試總體備考策略（科學評估自身水平，合理制定學習計劃，理性選擇備考材料，有效平衡復習時間）；　　大學英語四級考試各分項做題流程與核心技巧；　　大學英語四級考試新題型特別；　　大學英語四級考試歷年最新真題命題規(guī)律與考試趨勢分析。

章節(jié)摘錄

　　Recreational Activities　　Part Ⅱ Reading Comprehension (Skimming and Scanning)　 (15 minutes)　　Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer sheet 1.　　For questions 1-7, choose the best answer from the four choices marked A), B), C) and D).　　For questions 8-10, complete the sentences with the information given in the passage.　　Media Selection for Advertisements　　After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, Internet, and direct mail.　　Television　　Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire, you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.　　Televisions influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance, is watched by people who play golf; Home and Garden Television is seen by those interested in house-hold improvement projects. Thus, audiences are smaller and more homogeneous than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the net-works to local cable operators and satellite programmers.

編輯推薦

　　上海交通大學是全國大學英語四、六級考試命題中心，同時又是全國大學英語四、六級考試閱卷中心，在推動全國高校英語教學改革、研究和四、六級考試改革方面做出了巨大貢獻?！　”咎自嚲斫柚诰哂卸嗄杲虒W經(jīng)驗的一線教師對四、六級考試改革方向的把握，力求做到緊跟命題改革方向，答案權威精確，解析深入詳盡，對考生備考四級具有較高的指導性。　　4套新題型真題　原貌呈現(xiàn)+6套原題型真題全面優(yōu)化　刪除不考題型　嵌入新增題型　保留未改題型。　　閱讀全文翻譯，答案由點到面全面解析，深入淺出，直擊難點！

圖書封面

評論、評分、閱讀與下載

---

    08（上） PDF格式下載

---