旅游英語

內(nèi)容概要

旅游活動無論是在中國還是在其他國家都自古有之，到21世紀(jì)的今天，旅游業(yè)已經(jīng)成為世界各國國民經(jīng)濟(jì)的重要組成部分，是世界上發(fā)展勢頭最強(qiáng)勁的產(chǎn)業(yè)之一，也是現(xiàn)代人日常生活的重要組成部分。    旅游是一種涉及社會、經(jīng)濟(jì)、文化等眾多層面的綜合現(xiàn)象，對它的了解有助于全方位地把握旅游的實質(zhì)和實現(xiàn)旅游業(yè)的可持續(xù)發(fā)展。    編寫本書的目的在于在為旅游專業(yè)或非旅游專業(yè)的學(xué)生或職場人士提供有關(guān)旅游學(xué)的基本理論知識，并用其來指導(dǎo)旅游實踐，這是本書與其他重在介紹旅游常識、旅游常用詞匯與表達(dá)法等書籍的根本不同之處，也是本書的特色之一。本書內(nèi)容大都取材于英國、美國、澳大利亞、新西蘭等國家的原始材料，語言地道，因此也可以幫助讀者在了解旅游學(xué)理論的同時學(xué)習(xí)英語語言。    本書內(nèi)容主要包括8個章節(jié)：An Introduction to Tourism；Tourists and Tourist Motivation；Touism Resources；The Tourism Industry；Tourism Organizations；Tourism Marketing The Impacts of Tourism；Sustainable Tourism。每個章節(jié)都列出了重點話題、重要術(shù)語以及供思考或討論的問題，同時每章都附有與該章內(nèi)容相關(guān)的閱讀材料或案例分析以及參考書目，供學(xué)有余力的學(xué)生進(jìn)一步閱讀學(xué)習(xí)。

書籍目錄

Chapter 1  An introduction to Toulism　1.1  Defining Tourism　1.2  Types of Tourism　1.3  The Historical Development of TourismChapter 2  Tourists and Toulist Motivation　2.1  Defining Tourists　2.2  Types of Tourists　2.3  Tourist Motivation and BehaviorChapter 3  Tourism Resources　3.1  Types of Tourism Resources　3.2  Planning and Development of Tourism Resources　3.3  Protection of Tourism ResourcesChapter 4  Tile Tomism industry　4.1  Travel Agency　4.2  Hospitality　4.3  Transportation　4.4  Attractions and AmenitiesChapter 5  Tourism Organizations　5.1  International Tourism Organizations　5.2  Regional Tourism Organizations　5.3  National Tourism OrganizationsChapter 6   Tourism Marketing　6.1  Defining Marketing and Understanding Consumers　6.2  Designing Marketing Strategy and Marketing Mix　6.3  Extending MarketingChapter 7   The Impacts of Tourism　7.1  The Economic Impacts of Tourism　7.2  The Socio-Cultural Impacts of Tourism　7.3  The Environmental Impacts of TourismChapter 8  Sustainable Tourism　8.1  The Concept of Sustainable Tourism　8.2  The Practice of Sustainable Tourism　8.3  The Future Direction of Tourism

章節(jié)摘錄

插圖：The Roman tourism experience is surprisingly modem in its resonance.Fuelled by ample discretionary time and wealth, the propensity of the Roman eliteto travel on pleasure holidays （an innovation introduced by Rome） gave rise to anindustry of sorts that supplied souvenirs, guidebooks, transport, guides andaccommodation. The number of specialized tourism sites and destinations alsoincreased substantially. Famous Roman resorts included the town of Pompeii（destroyed by the eruption of Vesuvius in AD 79 ）, the spas of the appropriatelynamed town of Bath （in Britain）, and the beach resort of Tiberia, on the Sea ofGalilee. Second homes, or villas, were an important mode of retreat in the ruralhinterlands of Rome and other major cities. Wealthy Romans often owned villas ina seaside location as well as the interior, to escape the winter cold and summerheat, respectively, of the cities. Villas were clustered so thickly around the Bay ofNaples during the first century AD that this area could be described as one of theearliest resort regions.The Dark Ages （CD 500 -CD 1100）The decline and collapse of the Roman Empire during the fifth century ADseverely eroded the factors that facilitated the development of tourism during theRoman era. Travel infrastructure deteriorated, the size of the elite classes andurban areas declined dramatically, and the relatively safe and open Europe of theRomans was replaced by a proliferation of warring semi-states and lawless frontiersas barbarian tribes occupied what was left of the Roman Empire. Justifiably, thisperiod is commonly referred to as the Dark Ages.

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