高級(jí)商務(wù)英語(yǔ)聽說(shuō)

內(nèi)容概要

　　本書的設(shè)計(jì)分為以下幾個(gè)主題部分：trade and
economics；marketing issues；management issues；finance and
investment；culture and communication；technology and business
ethics．每部分都有三個(gè)單元。這從題材和話題上給學(xué)生以豐富的學(xué)習(xí)空間和擴(kuò)展空間。題材和話題的選擇我們調(diào)查了市場(chǎng)上大量的商務(wù)英語(yǔ)教材和流行商務(wù)英語(yǔ)測(cè)試的口試題目，有利于學(xué)生參加學(xué)校和社會(huì)上的各種商務(wù)英語(yǔ)測(cè)試如：IELTS，BEC，TOEIC，BULATS。
本教材適用于財(cái)經(jīng)類專業(yè)本科三四年級(jí)的學(xué)生；商務(wù)英語(yǔ)專業(yè)本科生；MBA學(xué)生的商務(wù)英語(yǔ)課程。也適合準(zhǔn)備報(bào)考上述商務(wù)英語(yǔ)測(cè)試的練習(xí)復(fù)習(xí)；準(zhǔn)備出國(guó)學(xué)習(xí)MBA或其他商科專業(yè)的前期準(zhǔn)備。

作者簡(jiǎn)介

江春，副教授，畢業(yè)于對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)，獲經(jīng)濟(jì)學(xué)學(xué)士學(xué)位，應(yīng)用語(yǔ)言學(xué)商務(wù)英語(yǔ)方向碩士學(xué)位及工商管理碩士學(xué)位。曾赴新加坡國(guó)立大學(xué)教育學(xué)院學(xué)習(xí)英語(yǔ)教學(xué)法一年，獲全球認(rèn)可英語(yǔ)教育學(xué)證書、赴美國(guó)西東大學(xué)做訪問(wèn)學(xué)者一年獲國(guó)際商務(wù)學(xué)證書、在韓國(guó)國(guó)際開發(fā)研究院公共政策與管理學(xué)院學(xué)習(xí)獲工商管理碩士學(xué)位?，F(xiàn)任對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)英語(yǔ)學(xué)院副教授．商務(wù)英語(yǔ)系副主任。
曾參加英國(guó)文化處和原外經(jīng)貿(mào)部合作編寫的教材Into Business with
English的編寫和協(xié)調(diào)工作。該教材已經(jīng)為經(jīng)貿(mào)類院校廣泛采用：曾翻譯《沃倫·巴菲特的投資組合》、《國(guó)家營(yíng)銷學(xué)》、《國(guó)際營(yíng)銷學(xué)》等書：教育部十五規(guī)劃國(guó)家級(jí)教材《國(guó)際經(jīng)濟(jì)導(dǎo)論》的二位作者之一；主編商務(wù)英語(yǔ)教材《國(guó)際經(jīng)濟(jì)導(dǎo)論》、《商務(wù)談判英語(yǔ)》、《金融英語(yǔ)證書輔導(dǎo)教材》、《高級(jí)商務(wù)英語(yǔ)聽說(shuō)》、《商務(wù)英語(yǔ)閱讀上、下》，《商務(wù)專業(yè)英語(yǔ)閱讀營(yíng)銷學(xué)》。
已發(fā)表的主要學(xué)術(shù)論文有：《遠(yuǎn)程網(wǎng)絡(luò)教育初探》、《商務(wù)英語(yǔ)課程設(shè)置探討》、《商務(wù)英語(yǔ)教師素質(zhì)調(diào)查》、《商務(wù)英語(yǔ)教材的選擇方案》、《商務(wù)英語(yǔ)教學(xué)模式探討》、《高級(jí)商務(wù)英語(yǔ)聽說(shuō)教學(xué)模式》、《論體育隱喻在商務(wù)寫作中的作用》等。
除此之外，還參加北京市外辦和北京電視臺(tái)為奧運(yùn)組織的商務(wù)英語(yǔ)大賽活動(dòng)，出任出題官和評(píng)委，被眾多公司和培訓(xùn)機(jī)構(gòu)聘為面試考官和高級(jí)商務(wù)英語(yǔ)培訓(xùn)官，如英語(yǔ)四、六級(jí)口語(yǔ)考試，BEC考試等。

書籍目錄

Unit 1 Globalization Trend
全球化趨勢(shì)
Unit 2 Hot Issues in International Trade
國(guó)際貿(mào)易熱點(diǎn)問(wèn)題
Unit 3 Making Economic Sense
解讀經(jīng)濟(jì)
Unit 4 Consumer Behavwr
消費(fèi)者行為
Unit 5 Brand Equity and Global Brands
品牌資產(chǎn)和全球品牌
Unit 6 Advertising Appeals-Image＆Personality
廣告訴求——形象和性格
Unit 7 Management Gurus
管理大師
Unit 8 Momnting Employees
激勵(lì)員工
Unit 9 Recruitment and Performance Appraisal
招聘和業(yè)績(jī)?cè)u(píng)估
Unit 10 Financial world
金融世界
Unit 11 Making Investment Rationally
理性投資
Unit 12 On the Business Legal Front
商業(yè)法律前沿動(dòng)態(tài)
Unit 13 Effective Communication-Language and Culture
有效溝通——語(yǔ)言文化
Unit 14 Cultural Differences-Manners and Taboos
文化差異——禮儀禁忌
Unit 15 Organizational Culture-Competitive Advantage
企業(yè)文化——競(jìng)爭(zhēng)優(yōu)勢(shì)
Unit 16 A Socially Responsible Corporation-Business Ethics
企業(yè)的社會(huì)責(zé)任——商業(yè)倫理
Unit 17 Get Yourself Wired-Internet and Mobile Phones
網(wǎng)絡(luò)時(shí)代——互聯(lián)網(wǎng)與移動(dòng)電話
Unit 18 NeW Economy and E-Commerce
新經(jīng)濟(jì)與電子商務(wù)
Appendix Tapescripts
Unit 1 Globalization Trend
Unit 2 Hot Issues in International Trade
Unit 3 Making Economic Sense
Unit 4 Consumer Behavio
Unit 5 Brand Equity and Global Brands
Unit 6 Advertising Appeals-Image & Personality
Unit 7 Management Gurus
Unit 8 Motivating Employees
Unit 9 Recruitment and Performance Appraisal
Unit 10 Financial World
Unit 11 Making Investment Rationally
Unit 12 On the Business Legal Front
Unit 13 Effective Communication-Language and Culture
Unit 14 Cultural Differences-Manners and Taboos
Unit 15 Organizational Culture-Competitive Advantage
Unit 16 A Socially Responsible Corporation-Business Ethics
Unit 17 Get Yourself Wired-Internet and Mobile Phones
Unit 18 NeW Economy and E．Commerce

章節(jié)摘錄

　  This change is already seen in America, Europe and Japan. American and Japanese commercial banks are pushing their merchant banking as deeply into the securities business as they feel the regulators will let them get away with. In America, Bankers Trust, Chase Manhattan, Citicorp and J. P. Morgan have all been allowed to set up securities——underwriting affiliates slipping through the Section 20 loophole of the legislation separating commercial and investment banking. The two businesses have become so interwoven that, as Mr Dennis Weatherstone, president of J. P. Morgan, says, “we really have to rip the fabric to separate the threads”.　  For their part, investment banks and securities houses have become direct suppliers of credit to a wide range of financial and nonfinancial customers. They offer investment products that are virtual substitutes for interest-earning demand deposits. They own and operate non-bank banks that give access to payment systems. In short, they have become providers of services that commercial banks have traditionally offered. Though forbidden from commercial banking in their home markets, American and Japanese investment banks and securities houses happily run such banking affiliates abroad. 　  ……

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