商務(wù)英語第三冊(cè)

內(nèi)容概要

　　《商務(wù)英語》在這樣一個(gè)大背景下誕生了。本套教材融合了中西方對(duì)語言教學(xué)的不同理念與方法，將語言學(xué)習(xí)、語言使用、人文素養(yǎng)和商務(wù)知識(shí)有機(jī)融合，充分調(diào)動(dòng)學(xué)生的積極性，在認(rèn)知和交際過程中提高英語水平，培養(yǎng)跨文化溝通能力、學(xué)習(xí)技能和研究能力。本教材編寫采取聽、說、讀、寫整合的思路，以聽說導(dǎo)入，以閱讀為核心，圍繞閱讀課文進(jìn)行口頭和寫作訓(xùn)練；語言、商務(wù)與文化有機(jī)結(jié)合，知識(shí)與技能兼顧，人文素養(yǎng)與商務(wù)專業(yè)素質(zhì)并重，重在培養(yǎng)跨文化商務(wù)交際能力。
本冊(cè)為第3冊(cè)，由郭巍等編著，按不同話題為主線，結(jié)合商務(wù)環(huán)境下的交際活動(dòng)，深入討論相關(guān)話題，提高學(xué)生的跨文化商務(wù)交際能力。

書籍目錄

Unit 1 Team Spirit
Unit 2 Teamwork in NUMMI
Unit 3 Technology
Unit 4 Technology:Echo360
Unit 5 Disasters
Unit 6 Disasters:Hillsborough Football Tragedy
Unit 7 Management
Unit 8 Management:Richard Branson
Unit 9 Customer Service
Unit 10 Customer Servtce: A Smashed Guitar
Unit 11 Media and Sports
Unit 12 Media and Sports: Alcohol Advertisement in Media
Unit 13 Development vs.Preservation
Unit 14 Development vs.Preservation: A Fragile Paradise
Unit 15 Academic Ethics: Moral Issues on Campus
Unit 16 Business Ethics: Ethics in the Workplace

章節(jié)摘錄

　　Teams are also encouraged to utilize the "Five Whys" —— a questioning strategy designedto get to the bottom of the problem the team is facing. They are also asked to proposeimprovements to the system of production beyond immediate problem solving, through asystem of suggestions or, for example, by joining quality circles. These are teams made up ofworkers as well as specialist engineers, looking at implementing suggestions and ideas withthe goal of improving the system of production continuously. Management's role in NUMMI, as in Toyota, is that of providing expertise to helpproduction teams with problem solving. In order to compete with the performance —— inquality as well as price —— achieved by Toyota, other auto makers have followed their lead inintroducing lean manufacturing methods. And the basic ideas of lean production have beenapplied in many other industries, with mixed results. The system organized around productionteams has often proved to be extremely efficient, much more than traditional plants. The factthat teams are constantly attentive to the work and detect errors immediately reduces therework needed at the end of the line. In other words, the essence of the teamwork in NUMMIis its flexibility because workers can do all the different tasks and are collectively responsiblefor improving their ability to work productively as a team. Each new idea, new successfulimplementation and new process is not only adopted by the team but is spread to the wholeorganization in a continuous race to improvement. This is known by the Japanese word Kaizen. 　　……

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