外貿(mào)英語函電

內(nèi)容概要

外貿(mào)英語函電作為國際商務(wù)往來經(jīng)常使用的聯(lián)系方式，是開展對外經(jīng)濟貿(mào)易業(yè)務(wù)和有關(guān)商務(wù)活動的重要工具?！锻赓Q(mào)英語函電》是英語寫作與外貿(mào)實務(wù)相結(jié)合的一門綜合性課程。通過對外貿(mào)易進出口業(yè)務(wù)當(dāng)中往來函電寫作技巧的教學(xué)，以及對外貿(mào)易進出口業(yè)務(wù)各環(huán)節(jié)涉及的專業(yè)術(shù)語和表達(dá)方法的教學(xué)，本教材旨在培養(yǎng)學(xué)生與國外貿(mào)易伙伴的英語書面溝通能力，使其能很快適應(yīng)工作崗位的要求。它既是培養(yǎng)外貿(mào)工作人員必，須具備的專業(yè)英語技能課程，也是企業(yè)選拔畢業(yè)生的一門主要考核課程。　　本教材立足于啟發(fā)式教學(xué)，突出“教、學(xué)、做”一體的理念，按國際貿(mào)易的各個環(huán)節(jié)構(gòu)建教學(xué)內(nèi)容，共設(shè)有商業(yè)書信的結(jié)構(gòu)、建立業(yè)務(wù)關(guān)系、詢盤發(fā)盤和還盤、成交、包裝和裝運、保險、支付方式、索賠和理賠八個教學(xué)單元。每個單元包括：相關(guān)問題討論、寫作指導(dǎo)、課文學(xué)習(xí)、課后練習(xí)、常用表達(dá)法和實訓(xùn)內(nèi)容。討論問題是為了回顧與國際貿(mào)易相關(guān)的知識，對英文函電的學(xué)習(xí)起到鋪墊作用。每課課后練習(xí)緊緊圍繞所學(xué)課文中的短語和表達(dá)方法，通過反復(fù)練習(xí)加以鞏固。本教材的特色是每單元后面的實訓(xùn)練習(xí)．其中的很多材料來自外貿(mào)企業(yè)的真實案例，具有很強的實用性和綜合性。在本書最后．我們附上了七套技能測試題，以便檢驗學(xué)習(xí)效果?！　⒓颖緯帉懙募扔懈咝＝?jīng)驗豐富的教師，也有來自外貿(mào)公司的校外兼職教師，體現(xiàn)了校企合作的特點。本書不僅可以作為高職高專國際貿(mào)易、國際商務(wù)、商務(wù)英語等專業(yè)的教科書。也對在外經(jīng)、外貿(mào)、外事及合資企業(yè)工作的人員有較高的實用價值。

書籍目錄

Unit 1  Language Features and Layout of a Business LetterUnit 2  Seeking New Clients and Establishing Business RelationsUnit 3  Enquiries, Offers and Counter-offersUnit 4  AcceptanceUnit 5  Packing and ShipmentUnit 6  InsuranceUnit 7  Terms of PaymentUnit 8  Claims and SettlementAPPENDIX ⅠTest For Integrated Skills ( 1 - 7 )APPENDIX ⅡTerms of International Economics and Trade對外經(jīng)貿(mào)術(shù)語

章節(jié)摘錄

　　1. Clarity　　Above all， a business letter must be clear and easily understood. If your letter isambiguous， it might bring trouble to yourself as well as to your reader. While presenting anidea， you need to follow a clear logic. To avoid ambiguity and confusion， you should usesimple and accurate words， short and simple sentences where appropriate.　　2. Conciseness　　To be concise is to express a message completely in as few words as possible. Inbusiness correspondence， this means increased effectiveness and decreased cost. Wordyexpressions and redundancies are the major blunders to overcome.　　3. Courtesy　　The principle of courtesy requires one to be thoughtful and polite in writing a businessletter. If you put yourself in the readers shoes， considering his or her needs， problems andemotions， your letter will most probably be appreciated. Normally， punctuality is stressed asan important aspect of courtesy in business correspondence. A prompt letter is always morevalued than a delayed one.　　4. Completeness　　Like any other letter， a good business letter should be complete， providing all theinformation and data necessary for a specific issue. If any necessary piece of information islacking， the reader will have to write another letter. It will not only waste time， energy andmoney， but also damage the image of vour comoanv.

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