商務(wù)英語(yǔ)談判

前言

　　隨著經(jīng)濟(jì)全球化進(jìn)程的進(jìn)一步加深，中國(guó)同世界各國(guó)的各種貿(mào)易活動(dòng)日趨頻繁，我國(guó)將在經(jīng)濟(jì)貿(mào)易領(lǐng)域全面與國(guó)際接軌。為了應(yīng)對(duì)國(guó)際貿(mào)易領(lǐng)域出現(xiàn)的新問題、新做法，我們?cè)诳偨Y(jié)以往教材編寫實(shí)踐經(jīng)驗(yàn)的基礎(chǔ)上，根據(jù)該教材在教學(xué)中的使用及崗位對(duì)學(xué)生專業(yè)英語(yǔ)能力的要求，對(duì)其進(jìn)行了重新的構(gòu)思與定位，從而滿足新形勢(shì)下外經(jīng)貿(mào)領(lǐng)域?qū)θ瞬诺男枨蟆！　榱诉M(jìn)一步開發(fā)以工學(xué)結(jié)合為編寫主線的教材，我們征求了國(guó)內(nèi)外的行業(yè)專家教授和有實(shí)際工作經(jīng)驗(yàn)的實(shí)務(wù)人員對(duì)教科書的意見，廣泛參閱國(guó)內(nèi)外有關(guān)文獻(xiàn)，力取眾家之長(zhǎng)，以技能訓(xùn)練為目的，重點(diǎn)突出外貿(mào)專業(yè)英語(yǔ)語(yǔ)言交際能力的培養(yǎng)，從買賣雙方的不同角度介紹談判策略與交際方法，并適時(shí)介紹文化差異對(duì)談判者的影響，從而培養(yǎng)學(xué)生靈活運(yùn)用專業(yè)英語(yǔ)知識(shí)與國(guó)際貿(mào)易知識(shí)從事各種國(guó)際商務(wù)活動(dòng)及進(jìn)行外貿(mào)業(yè)務(wù)談判的綜合能力。通過課文的多種情景素材，介紹了外事接待和商務(wù)談判活動(dòng)中常用的對(duì)話和表達(dá)語(yǔ)句，通過設(shè)立外經(jīng)貿(mào)活動(dòng)的不同場(chǎng)景，讓學(xué)生進(jìn)行模擬演練，從而掌握實(shí)際交際能力。

內(nèi)容概要

本書內(nèi)容共分15個(gè)單元，涉及國(guó)際商務(wù)活動(dòng)及交易磋商各環(huán)節(jié)，包括產(chǎn)品介紹、詢盤、報(bào)盤、價(jià)格、包裝、裝運(yùn)、支付、合同、保險(xiǎn)、索賠、代理等。每個(gè)單元包括了談判對(duì)話示例、專業(yè)術(shù)語(yǔ)介紹、常用句型、業(yè)務(wù)知識(shí)介紹及談判策略，并配以大量的實(shí)訓(xùn)練習(xí)，同時(shí)每課課后加入了補(bǔ)充閱讀，以拓展學(xué)生的商務(wù)知識(shí)。     本書以實(shí)用為目的，重點(diǎn)培養(yǎng)學(xué)生使用英語(yǔ)進(jìn)行對(duì)外經(jīng)貿(mào)業(yè)務(wù)談判的綜合表達(dá)能力，適用對(duì)象為高職高專院校商務(wù)英語(yǔ)、經(jīng)濟(jì)貿(mào)易及相關(guān)專業(yè)的學(xué)生，同時(shí)也可作為社會(huì)其他人員的自學(xué)用書。

書籍目錄

Unit 1　Negotiation PreparationsUnit 2　Establishing Business RelationsUnit 3　Receiving GuestsUnit 4　Companies and ProductsUnit 5　Enquiries and OffersUnit 6　Price BargainingUnit 7　Commodity InspectionUnit 8　Terms of Payment （1）Unit 9　Terms of Payment （2）Unit 10　packingUnit 11　ShipmentUnit 12　InsuranceUnit 13　Conclusion of BusinessUnit 14　Claims and SettlementsUnit 15　AgencyKey to the Translation ExercisesBibliography

章節(jié)摘錄

　　In foreign trade when export goods are loaded on board a ship or they delivered to placesin the shipping companys custody， the shipping company or its agent issues a bill of lading（B/L） to the shipper， acknowledging that the goods are shipped on board or received forshipment. A bill of lading， signed by the ship owner or his agent who contracts to carry the goods，and stating the conditions in which the goods were received by the ship， is a receipt of thegoods entrusted to him by the shipper for carriage to the designated destination. The bill oflading is an important sea transport document that， together with the insurance policy andcommercial invoices， constitutes the chief shipping documents indispensable to foreign trade.It is usually made out in sets of three or four originals and several extra copies. In addition tothe details referring to the goods and their destination a bill of lading contains a great numberof clauses stating the rights and obligations of the ship owner and shipper. One of the copiesof the bill of lading is retained by the shipping company， and the originals are returned to theshipper after they have been duly signed together with extra non-negotiable copies.

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